March 14, 2005
O'Reilly Media, Inc. Launches the 2005 O'Reilly Where 2.0 Conference to Survey the Landscape of Location Technologies
Sebastopol, CA--Location-aware technologies like GPS, RFID, WLAN, cellular
networks and networked sensors are enabling an ever-growing array of
capabilities, from local search, mapping, and business analytics to
enterprise integration, commercial applications, and software
infrastructure. The first O'Reilly Where 2.0 Conference has been created
to explore the emerging consumer and enterprise ecosystems around location
technologies--ecosystems that can radically change the way we work and
play. Where 2.0 will take place June 29-30, 2005 at the Westin St. Francis
in San Francisco, California.
The right technology at the right time is critical, even for companies
considered to be outside the technology sector. We have reached a turning
point in location technologies: the data has been collected, the tools are
in place, and now these transformational applications can be deployed.
Companies first to market with the fruits of these new technologies are
reaping the greatest rewards.
Where 2.0 is the only gathering that focuses on helping attendees set a
new course for enterprise growth, efficiency, and service, whether the
customer is internal or external. IT decision-makers and infrastructure
players, top level product and marketing managers, and technology
innovators from a variety of industries such as retail, insurance, energy,
data management, transportation, health care, and more will explore:
- Strategic issues of integration: selling location technology to executive management, IT, and everyone else
- Deploying and integrating location technology with other enterprise systems
- What role standards play
- Managing data quality within location-aware systems
Location determining technologies: RFID, WiFi, networked sensors, GPS, and cellular
- What's real now and what's coming in the near future
- Integrating location-specific data into enterprise systems/enterprise solution platforms (WebSphere, Oracle Application Integration, Microsoft .NET, SAP NetWeaver, open source options)
- How consumers are pushing businesses to become more location-aware
- Localizing on-line experience: what's required and what's the business value?
- Risk management
- Asset tracking
- Logistics/ Supply chain
- Operational analytics
David Rumsey, founder of the David Rumsey Map Collection and president of
Cartography Associates, has been confirmed as the conference's first
featured speaker. Complete conference program details and registration
information will be available in mid April.
"We're working with Dave Sonnen, a mainstay of the geospatial industry, to
create the Where 2.0 conference and explore the trends, technology, and
troublemakers in this new location space," said conference program
co-chair Nathan Torkington. "From mobile to local search to business
analytics, we'll explore the new business models and competitive
advantages from adding location to a business."
Adds conference co-chair Sonnen, "We'll also have a deep and spirited
debate about the cultural/social side of location-determining technology.
On one hand, every time you use a cell phone or use a credit card, 'they'
know where you are. So, location-determining technology is essentially
ubiquitous and invisible. On the other hand, when some group decides to
use location information in a visible way, the rules and social acceptance
Where 2.0 is the newest addition to the O'Reilly conference calendar,
which also includes the O'Reilly Emerging Technology Conference, Web
2.0, and the O'Reilly Open Source Convention. O'Reilly conferences
bring together forward-thinking business and technology leaders, shaping
ideas and influencing industries around the globe. For over 25 years,
O'Reilly has facilitated the adoption of new and important technologies by
the enterprise, putting emerging technologies on the map.
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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