December 19, 2006
Location Is Going Everywhere at the 2007 O'Reilly Where 2.0 Conference
Sebastopol, CA--The O'Reilly Where 2.0 Conference brings together the
people, projects, and issues building the new technological foundations
and creating value in the location industry. The Where 2.0 call for
participation is now open and the program committee is seeking speakers to
debate and discuss what's viable in the location space now, and what's
lurking just below the radar. Where 2.0 takes place May 29-30, 2007 at the
Fairmont in San Jose, California. Proposals are due no later than January
5, 2007; registration opens in February 2007.
O'Reilly Media is now accepting proposals from people interested in
leading the charge into the location frontier: GIS veterans, technology
evangelists, developers and hackers, neogeographers, CxOs, business
developers, entrepreneurs, activists, and artists. Where 2.0 is a two-day,
single-track conference featuring a unique combination of high profile
keynotes with established players, lightning talks, panel discussions,
demos, high order bits, the Where Fair, and much more.
"The thrust of the program for the 2007 conference will answer the
question, 'Where's the value?' Every lasting fantastic technical
innovation has built value around it, and the new world of networked
geographic tools follows the same rule," notes program chair Brady
Forrest. "We'll be looking at the latest Where 2.0 technology, businesses,
and content with an emphasis on these questions: How can developers make
money at this? What applications have legs? How can enterprises make money
Some of the technologies and transformations on the program committee's
Local search and advertising is driving this new wave of innovation, but
the models aren't set yet. What are the new trends? What are companies
going to do to get a piece of the local advertising market? How will this
impact mobile applications?
All of the major players have started adding the ability to mod their
sites' maps, evidence that there is a desire from users to geotag their
data in order to use it elsewhere. Formats are still being decided. Who
will end up with the best data? Who will own it? Will users be able to
take it with them? What effect will GeoDRM have?
There is always more data to be collected, even if it hasn't been
formally released. Who has rights to this data? What about pubic GIS data?
Every country has it own policies and restrictions, how will and should
they change as the need for it increases
The open source GIS stack rivals the proprietary one. What are the new
advances in the open source stack? Where are they pushing the GIS software
Cheap sensors are become ubiquitous and increasingly web-based. Right now
they are being used to track traffic, give out speeding tickets, detect
the weather, and turn on the music in our homes. Where is this technology
going and how will it affect our lives?
Bluetooth, WiFi... these are the ingredients of ultra-local applications.
It seems like users would want them but they haven't taken off yet. Is the
killer app around the corner or is this never going to truly take off?
Location-based services are increasingly being added to mobile phones.
What will the next innovations be and where will they come from? Handset
manufacturers? Carriers? Or a startup that outflanks both?
Visualization: Tools like Google Earth, Sketchup, Frappr, and Spaceland
have turned us all into voyeurs and neogeographers. What are the advances
in this area?
With greater access to location and sensor data comes greater concern for
privacy. How are companies preparing for this? How will society react?
Maps can be used to convey powerful messages and forecast potential doom.
Geodata and software will be needed through out the world by governments
and NGOs. What are they doing with it right now and what will be needed in
Now in it's third year, the O'Reilly Where 2.0 Conference is where the
grassroots and leading edge developers building location aware technology
intersect with the businesses and entrepreneurs seeking out location apps,
platforms, and hardware to gain a competitive edge. In the O'Reilly
conference tradition, Where 2.0 presents leading trends rather than
chasing them. There's no better place to meet the people behind the
mash-ups, the people behind the platforms, and the people looking ahead to
the future of geospatial.
For complete conference details, visit:
Read the Where conference blog for the latest event announcements and
For an overview of this space, read The State of Where 2.0 (PDF) co-written by program chair Brady Forrest.
For information on exhibition and sponsorship opportunities at O'Reilly
conferences, contact firstname.lastname@example.org
To become a media partner, email email@example.com
Upcoming O'Reilly Conferences:
- O'Reilly Emerging Telephony Conference, Feb 27-Mar1, 2007 in Burlingame, CA
- O'Reilly Emerging Technology Conference, March 26-29, 2007 in San Diego, CA
- Web 2.0 Expo, co-produced by O'Reilly Media and CMP Technology, April
15-18, 2007 in San Francisco, CA
- MySQL Conference & Expo, April 23-26, 2007 in Santa Clara, CA
- RailsConf, May 17-20, 2007 in Portland, OR
- Tools of Change for Publishing Conference, June 18-20, 2007 in San Jose, CA
- O'Reilly Open Source Convention, July 23-27, 2007 in Portland, OR
- RailsConf Europe, co-presented by O'Reilly Media and Ruby Central,
September 17-19, 2007 in Berlin, Germany
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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