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December 17, 2007

Program Unveiled for MySQL Conference & Expo 2008

For Immediate Release

For more information contact:

Dawn Applegate

dapplegate@oreilly.com

(707) 827-7111

Program Unveiled for MySQL Conference & Expo 2008

Registration is Now Open!

Sebastopol, CA -- December 17, 2007--Registration is now open for the sixth annual MySQL Conference & Expo. Co-presented by MySQL AB and O'Reilly Media, the conference will take place April 14-17, 2008, in Santa Clara, California. The event is expected to bring together over 1,600 open source and database users from some of the most exciting and fastest-growing companies in the world, as well as from the large and active MySQL Community. The program for 2008 will include keynote presentations by Jacek Becla of Stanford Linear Accelerator and MySQL CEO Marten Mickos.

The four full days of keynotes, sessions, tutorials, expo hall, and networking social events will allow participants to both learn and share MySQL database knowledge in a relaxed but enthusiastic atmosphere. Attendees will gain powerful knowledge, tips, and tricks that not only allow their skills to grow, but also their organizations.

Marten Mickos, MySQL AB's CEO, is anticipating a great program for this year's show:

"The MySQL Conference brings together the creators of some of the most massively scaling modern online applications and services. This is an annual highlight for managers and database architects from large corporations, telecom equipment vendors, and Web2.0 startups who wish to harness the power of MySQL," he said.

The response to the conference’s call for participation was fantastic this year -- with nearly 300 speaker proposals submitted. The 100+ conference sessions and tutorials will be geared toward many skill levels -- from novice to expert -- as well as company size -- from small to large. They will educate attendees on how to rapidly build scalable online database applications with MySQL. The schedule is still shaping up, but sessions and tutorials will include:

-"Real World Web Scalability - MySQL Edition" -- Bjorn Hansen

-"MySQL Workbench - The Ultimate Guide To DBA Productivity: Writing Plugins and Scripts" -- Vladimir Kolesnikov and Mike Zinner

-MySQL in SaaS and OnDemand Environments

-"All Bases Covered: A Hands-on Introduction to High-availability MySQL and DRBD" -- Florian Haas and Philip Reisner

-"Building Scalable & High Performance Datamarts with MySQL" -- Tangirala Sarma

-"The Top 20 Tips in Database Design All Architects Need to Know" -- Ronald Bradford

-MySQL Enterprise Monitor Tutorial and Session

-"Getting started with MySQL Proxy" -- Giuseppe Maxia and Jan Kneschke

-"MySQL Proxy, the Friendly Man in the Middle" -- Jan Kneschke

-"MySQL Proxy Wizardry" -- Giuseppe Maxia

-"Memcached and MySQL: From Soup to Nuts" -- Brian Aker and Alan Kasindorf

-"Advanced Stored Procedures" -- Mariella DiGiacomo

-"MySQL Benchmarking and Monitoring" -- Tom Hanlon

-"MySQL Solutions for Managed Hosting/Service Providers

-"MySQL Cluster Tutorial" -- Stewart Smith

- "MySQL Cluster with Replication for Financial Transactions" -- Cicero Torteli

-"SQL Antipatterns" -- Bill Karwin

-"Writing MySQL UDFs" -- Roland Bouman

-"Real-world case study presentations from Web 2.0, Telecom and Enterprise 2.0 users

-"The Lost Art of the Self Join" -- Beat Vontobel

-"EXPLAIN Demystified" -- Baron Schwartz

-"Full Text Search with MySQL 5.1: New Features & How To" -- Alexander Rubin

-"Big Bird (Scaling Twitter)" -- Blaine Cook

In addition to tutorials, keynotes, and sessions, attendees at the MySQL Conference & Expo will find ample networking events to expand their career opportunities while having a great time:

-MySQL Developer and DBA Certification

-A DotOrg Pavilion within the Expo Hall, showcasing community projects at the forefront of MySQL innovation

-Birds of a Feather sessions

-Quiz Show

-Face-to-Face time with the MySQL engineering and executive teams

Attendees can also expect a world-class expo hall featuring dozens of the latest tools and products from conference sponsors and exhibitors: C2Appliance, XAware, Jaspersoft, DataDirect Technologies, Dolphin Interconnect Solutions, OpSource, Microsoft, Pentaho, R1Soft, Infobright, Sun Microsystems, Entrance, Mindtouch, Mojo Portal, phpMyAdmin, Talend, PHPWomen and Symfony Project.

Learn more aboutMySQL Conference & Expo 2008 by visiting:

MySQL Conference * Expo 2008

If you'd like to stay up-to-date on information relating to the MySQL Conference & Expo 2008, sign up for the conference newsletter:

Newsletter

To apply for a media pass, visit:

Media Pass

If you have ideas about subjects you'd like to see added at the conference, send a note to: mysql-idea@oreilly.com

For information about exhibiting or sponsoring the MySQL Conference & Expo, contact Sharon Cordesse at (707) 827-7065 or scordesse@oreilly.com.

Watch keynote presentations from the 2007 MySQL Conference & Expo by visiting:

2007 Conference Video

For information on media & promotional partnerships at MySQL Conference & Expo, contact Avila Reese at (707) 827-7116 or mediapartners@oreilly.com

About MySQL

MySQL AB develops and supports a family of high-performance, affordable database products. The company’s flagship offering is 'MySQL Enterprise’, a comprehensive set of production-tested software, proactive monitoring tools, and premium support services. MySQL is the world's most popular open source database software. Many of the world's largest and fastest-growing organizations use MySQL to save time and money powering their high-volume Web sites, business-critical systems and packaged software -- including industry leaders such as Yahoo!, Alcatel-Lucent, Google, Nokia, YouTube and Zappos.com.

With headquarters in the United States and Sweden -- and operations around the world -- MySQL AB supports both open source values and corporate customers' needs. For more information about MySQL, please visit www.mysql.com.

"MySQL" and "MySQL Enterprise" are registered trademarks of MySQL AB in the European Union, USA and other countries. O'Reilly is a registered trademark of O'Reilly Media, Inc. Other products or companies mentioned may be trademarks or tradenames of their respective owners.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

O'Reilly conferences bring together forward-thinking business and technology leaders, shaping ideas and influencing industries around the globe. For over 25 years, O'Reilly has facilitated the adoption of new and important technologies by the enterprise, putting emerging technologies on the map.

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