May 28, 2008
O'Reilly Brings Successful Graphing Social Patterns Conference to East Coast
Graphing Social Patterns West Conference Navigates Social Networks' Future
GSP East Will Continue the Conversation in June
Sebastopol, CA--Business and technology issues steered the program at
O'Reilly Graphing Social Patterns West, the premier conference exploring
the burgeoning social network platforms March 3-4 in San Diego. Program
chair Dave McClure designed the conference for developers who build apps
and marketers who distribute them, plotting a program that covered
business and marketing strategies, as well as strategies for technical and
app development. Two days of plenary sessions engaged over 500 business
executives and technical developers in discussions about this evolving
environment. GSP West also demonstrated how to reach online communities
using new and established social networking platforms and applications.
Explaining how he chose these two tracks to help chart the Internet's
future, McClure said, "If you're a business leader, social networks appear
to be the most remarkable viral method for acquiring new users quickly.
Integrating social network connection data into traditional software
applications enables astonishing levels and rates of customer
acquisition." McClure continued, "If you're a web developer, these are
most certainly the best of times. We are experiencing a Geek Renaissance
the likes of which the software community has never before seen. This
moment offers amazing platform innovation opportunities. In less than a
month an independent developer can create and launch an app that acquires
a million users."
Building upon the success of this second GSP conference, O'Reilly
inaugurates an East Coast version in Washington D.C., June 9-11 at the
Hyatt Regency Crystal City. GSP East
(http://conferences.oreilly.com/gspeast/) also has two tracks, one devoted
to exploring social networks form a business and marketing perspective,
and the other devoted to app development and technical strategy. GSP East
expands the previous conference schedule by adding a day of tutorials.
A collaborative event that melded the theoretical and the practical, GSP
West included two days of plenary sessions, demonstrations, panels, and
keynote presentations. The conference program offered rich and thought
provoking discussions from industry experts and evangelists such as:
- Charlene Li (Forrester Research): "The Future of Social Networks"
- Amit Kapur (MySpace): "MySpace Platform: Business & Marketing Overview"
- Benjamin Ling (Facebook): "Overview of Facebook Platform"
- Jim Benedetto (MySpace): "Technical Overview: MySpace Developer Platform
- David Glazer (Google): "Google & OpenSocial: Let's Get This Shindig
- Lance Tokuda (RockYou!): "Viral Marketing on Facebook, MySpace, and the
- Oren Michels (Mashery), Seth Sternberg (meebo), Jessica Alter (Bebo), and
Tariq Krim (NetVibes): "Bring Your Own Platform (BYOP): Build, Buy, or
- Rodney Rumford (FaceReviews): "Your Business on Facebook: Facebook
- Jeremiah Owyang (Forrester Research), Hooman Radfar (Clearspring), Jeff
Nolan (NewsGator), Pam Webber (Widgetbox), and Ben Pashman (Gigya):
"Widget Strategies & Social Platforms"
- Nick O'Neill (Social Times), Mike Sego ((fluff)Friends), Keith Schacht
(42 Friends LLC), Tim O'Shaughnessy (Hungry Machine), and Zach Allia (Free
Gifts): "Driving Fanatic User Engagement and Addictive Retention"
- Jim Scheinman (Charles River Ventures), Seth Goldstein (SocialMedia.com),
Scott Rafer (Lookery), and Troy Young (VideoEgg): "Advertising &
Monetization: Turning Apps into Dollars"
GSP West's Sponsor Gallery featured the latest offerings from companies in
the social networks market, from the well established to the newest
challengers. The Sponsor Gallery provided attendees opportunities to
network while learning about new products and approaches. Sponsors
included Yahoo! Developer Network, Friendster, CollegeNet, Google,
IntroNetworks, Podclass, RockYou!, Userplane, Charles River Ventures,
Facebook, and SocialMedia.
Participants also made announcements at the conference:
- Ian Kennedy of Yahoo! announced the release of MyBlogLog APIs and joined
panelists from Google, FriendFeed, Six Apart, and mSpoke, for a spirited
discussion. MyBlogLog's APIs allows people to pull the metadata associated
with MyBlogLog users, their communities, and site profiles to enable
sociable services and mashups based on the distributed identity pointers
members share on their profile pages.
- David Glazer, director of engineering at Google, previewed the imminent
launches of the first wave of applications built on Google's OpenSocial
APIs, with MySpace, Orkut, and Hi5 making their final pushes before
releasing their software. The OpenSocial APIs allow developers to create
apps that access a social network's friends and update feeds without
modification for compliant platforms.
- MySpace announced that it would allow third-party developers to use two
different MySpace advertising programs to market their applications. Amit
Kapur, chief operating officer at MySpace, said that the company plans to
let developers use both its HyperTargeting and SelfServe programs as part
of a third phase of opening its platform to developers.
- Facebook revealed new efforts to help persuade third-party developers to
create more applications to run on its site. Facebook also plans to allow
developers to accept credit card payments for Facebook-based e-commerce
applications and also plans to allow developers to access their
translation tools, said Benjamin Ling, Facebook's director of platform
In addition to the two full days of speakers and sessions, the evenings
offered events including the AppNite Demo contest (sponsored by Charles
River Ventures, Facebook, and SocialMedia). Since GSP West occurred in
conjunction with the O'Reilly Emerging Technology Conference
(http://conferences.oreilly.com/etech), attendees also socialized at
additional evening events such as Ignite ETech, EFF Pioneer Awards, an
After Hours Party (sponsored by Walt Disney Internet Group), Werewolf,
BoFs, and much more.
GSP West attracted marketers, business executives, technical developers,
advertisers, open source programmers, VCs, entrepreneurs, technologists,
and hackers interested in profiting from the most powerful social pattern
sweeping the Internet. This international crowd immersed themselves in the
social networking wave.
For complete information on GSP West, visit:
For speaker presentation files, go to:
For articles, blogs, photos, video, and other coverage of the event, go
If you'd like to stay up to date on information relating to GSP
conferences, sign up for the conference newsletter:
Watch select videos from GSP West at:
For more discussion of the second act of the Internet revolution, read
program chair Dave McClure's blog, Master of 500 Hats, at:
To read Tim O'Reilly's take on the future, go to the O'Reilly Radar at:
If you have ideas about areas you'd like to see included at a future
edition of GSP, send a message to:
For information about exhibiting at or sponsoring GSP, contact Yvonne
(707) 827-7198 or firstname.lastname@example.org
If you would like to discuss forming a media or promotional partnership
with O'Reilly for an upcoming event, contact Avila Reese at (707)
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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