Sebastopol, CA—Want to learn how Twitter helped Zappos engage its community? Or why Tim O'Reilly's daily twitters attract more than 350,000 followers? Or how to integrate Twitter into a real-world business strategy?Then don't miss the Twitter Boot Camp in New York City on June 15. Presented by O'Reilly Media, Twitter Boot Camp brings together an exciting roster of leading Twitter experts--including O'Reilly Media founder and CEO Tim O'Reilly, Edelman Digital SVP Steve Rubel, Zappos CEO Tony Hsieh, and more--in an exciting and affordable one-day conference.
"Twitter Boot Camp is focused on the business use of Twitter," explains Tim O'Reilly. "A lot of companies don't understand how to use Twitter effectively. Is it for customer service? Is it for marketing? How do you actually engage? How do you do it well? So we got together a set of speakers who will help business users understand effective twittering. Some of that is a little bit of a missionary effort because I don't want them to change the nature of the medium. I want them to learn how to make their efforts personal."
Adds O'Reilly: "I think any business user of Twitter will get a lot of learning from the practitioners who are on the cutting edge of what I think is going to be one of the most significant new tools that we've seen for business in a long time."
Just some of the issues to be explored at the Twitter Boot Camp include understanding Twitter data, tracking trends, conversing with customers, growing a brand, and attracting followers. Featured speakers include:
Event Chair Kat Meyer
(@KatMeyer) is a 15-year
veteran of the publishing industry whose background includes both
editorial and marketing experience working for a number of regional
and national trade and academic publishers. She is currently the Chief Content Wrangler for Next Chapter Communications, a PR and marketing consultancy serving members of the book publishing community.
Megan Calhoun, founder, TwitterMoms.com
(@TwitterMoms) --
TwitterMoms, a site Redbook called "the hot new obsession among
Web-savvy moms," is an active community of influential, tech-savvy,
social media minded moms. Nearly 98 percent of TwitterMoms members are active
Twitter users, and nearly 80 percent are active bloggers. They come to
TwitterMoms.com to connect on a variety of topics, ranging from pop
culture to business advice.
David Deal, vice president of
marketing, Razorfish
(@davidjdeal) -- At Razorfish, David Deal's
responsibilities include leading the marketing team and collaborating
with the agency’s social media experts to help Razorfish embrace
Social Influence Marketing. David also writes a blog about marketing
and pop culture, Superhypeblog.com.
Tony Hsieh, CEO, Zappos
(@zappos) -- Tony originally
got involved with Zappos as an
advisor and investor in 1999, about two months after the company was
founded. Over time, Tony ended up spending more and more time with the
company because it was both the most fun and the most promising out of
all the companies that he was involved with. He eventually joined
Zappos full time in 2000. Under his leadership, Zappos has grown gross
merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by
focusing relentlessly on customer service.
Sarah Milstein, co-founder,
20slides, co-author, "The Twitter Book"
(@SarahM) -- Sarah Milstein,
co-founder of 20slides.com, is a
speaker/writer/consultant specializing in Twitter for business and is
co-author, with Tim O'Reilly, of The Twitter
Book.
Tim O'Reilly, founder and CEO,
O'Reilly Media, Inc.
(@timoreilly) Thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics, including the Web 2.0 Summit, the Web 2.0 Expo, the O'Reilly Open Source Convention, and the O'Reilly Emerging Technology Conference. Tim's blog, the O'Reilly Radar, "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim is co-author of The Twitter Book and one Twitter's most active users, with more than 350,000 followers.
Eric T. Peterson, founder, Web Analytics
Demystified
(@erictpeterson) --
Eric T. Peterson has worked in web analytics for over 10 years as a
practitioner, consultant, and analyst. He is the author of three
best-selling web analytics
books, Web Analytics Demystified, Web Site Measurement
Hacks, and The Big Book of Key Performance Indicators, and is
one of the most widely read web analytics writers at www.webanalyticsdemystified.com.
Steve Rubel, SVP, Director of
Insights for Edelman Digital
(@steverubel) -- Steve
Rubel is responsible for keeping Edelman and its clients in the
vanguard. He studies global technology, media, and online trends, and
shapes them into actionable insights and marketing communications
strategies. His Micro
Persuasion blog on digital trends, which launched in 2004, today
has 50,000 daily readers and has been cited as a must-read by the Wall
Street Journal, Forbes, CNET, PC Magazine, and Forrester Research.
Mike Volpe, VP of Inbound
Marketing, Hubspot
(@mvolpe) -- Mike Volpe is VP
of Inbound Marketing at HubSpot,
an Internet marketing software startup, where he leads the company's
lead generation and branding strategy through inbound marketing,
including blogging, search engine optimization, video marketing, and
social media.
For more information on Twitter Boot Camp and a complete program, see:
http://training.oreilly.com/twitterbootcamp
View a video of Tim O'Reilly discussing the Twitter Boot Camp:
http://oreilly.com/go/twitter3
O'Reilly Media (@oreillymedia) recently entered into a working relationship with the 140 Conference (#140conf). The relationship covers our respective events taking place June 15th to June 17th at New World Stages in New York City. Delegates attending #140conf now can attend: Twitter Boot Camp ($399 value) and the 140 Character Conference ($895 value) for only $1100.
Click here for more information:
http://training.oreilly.com/twitterbootcamp.
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