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May 5, 2009

Twitter Boot Camp with Tim O'Reilly & Twitter Experts--Registration Open: Revealing Twitter's Business Value, Creating Twitter Market Integration, & Engaging Community on Twitter

Sebastopol, CA—Want to learn how Twitter helped Zappos engage its community? Or why Tim O'Reilly's daily twitters attract more than 350,000 followers? Or how to integrate Twitter into a real-world business strategy?

Then don't miss the Twitter Boot Camp in New York City on June 15. Presented by O'Reilly Media, Twitter Boot Camp brings together an exciting roster of leading Twitter experts--including O'Reilly Media founder and CEO Tim O'Reilly, Edelman Digital SVP Steve Rubel, Zappos CEO Tony Hsieh, and more--in an exciting and affordable one-day conference.

"Twitter Boot Camp is focused on the business use of Twitter," explains Tim O'Reilly. "A lot of companies don't understand how to use Twitter effectively. Is it for customer service? Is it for marketing? How do you actually engage? How do you do it well? So we got together a set of speakers who will help business users understand effective twittering. Some of that is a little bit of a missionary effort because I don't want them to change the nature of the medium. I want them to learn how to make their efforts personal."

Adds O'Reilly: "I think any business user of Twitter will get a lot of learning from the practitioners who are on the cutting edge of what I think is going to be one of the most significant new tools that we've seen for business in a long time."

Just some of the issues to be explored at the Twitter Boot Camp include understanding Twitter data, tracking trends, conversing with customers, growing a brand, and attracting followers. Featured speakers include:

Event Chair Kat Meyer
(@KatMeyer) is a 15-year veteran of the publishing industry whose background includes both editorial and marketing experience working for a number of regional and national trade and academic publishers. She is currently the Chief Content Wrangler for Next Chapter Communications, a PR and marketing consultancy serving members of the book publishing community.


Megan Calhoun, founder, TwitterMoms.com
(@TwitterMoms) -- TwitterMoms, a site Redbook called "the hot new obsession among Web-savvy moms," is an active community of influential, tech-savvy, social media minded moms. Nearly 98 percent of TwitterMoms members are active Twitter users, and nearly 80 percent are active bloggers. They come to TwitterMoms.com to connect on a variety of topics, ranging from pop culture to business advice.


David Deal, vice president of marketing, Razorfish
(@davidjdeal) -- At Razorfish, David Deal's responsibilities include leading the marketing team and collaborating with the agency’s social media experts to help Razorfish embrace Social Influence Marketing. David also writes a blog about marketing and pop culture, Superhypeblog.com.


Tony Hsieh, CEO, Zappos
(@zappos) -- Tony originally got involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. Over time, Tony ended up spending more and more time with the company because it was both the most fun and the most promising out of all the companies that he was involved with. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.


Sarah Milstein, co-founder, 20slides, co-author, "The Twitter Book"
(@SarahM) -- Sarah Milstein, co-founder of 20slides.com, is a speaker/writer/consultant specializing in Twitter for business and is co-author, with Tim O'Reilly, of The Twitter Book.


Tim O'Reilly, founder and CEO, O'Reilly Media, Inc.
(@timoreilly) Thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics, including the Web 2.0 Summit, the Web 2.0 Expo, the O'Reilly Open Source Convention, and the O'Reilly Emerging Technology Conference. Tim's blog, the O'Reilly Radar, "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim is co-author of The Twitter Book and one Twitter's most active users, with more than 350,000 followers.


Eric T. Peterson, founder, Web Analytics Demystified
(@erictpeterson) -- Eric T. Peterson has worked in web analytics for over 10 years as a practitioner, consultant, and analyst. He is the author of three best-selling web analytics books, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, and is one of the most widely read web analytics writers at www.webanalyticsdemystified.com.


Steve Rubel, SVP, Director of Insights for Edelman Digital
(@steverubel) -- Steve Rubel is responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media, and online trends, and shapes them into actionable insights and marketing communications strategies. His Micro Persuasion blog on digital trends, which launched in 2004, today has 50,000 daily readers and has been cited as a must-read by the Wall Street Journal, Forbes, CNET, PC Magazine, and Forrester Research.


Mike Volpe, VP of Inbound Marketing, Hubspot
(@mvolpe) -- Mike Volpe is VP of Inbound Marketing at HubSpot, an Internet marketing software startup, where he leads the company's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media.


For more information on Twitter Boot Camp and a complete program, see:
http://training.oreilly.com/twitterbootcamp

View a video of Tim O'Reilly discussing the Twitter Boot Camp:
http://oreilly.com/go/twitter3

O'Reilly Media (@oreillymedia) recently entered into a working relationship with the 140 Conference (#140conf). The relationship covers our respective events taking place June 15th to June 17th at New World Stages in New York City. Delegates attending #140conf now can attend: Twitter Boot Camp ($399 value) and the 140 Character Conference ($895 value) for only $1100.

Click here for more information:
http://training.oreilly.com/twitterbootcamp.

About O'Reilly Training
O'Reilly Training provides one-of-a-kind learning experiences designed to give participants direct, in-person access to leading practitioners and experts. Our Master Classes, Workshops, Corporate Training, and one-day Conferences focus on teaching real-world technologies, tools, and techniques that can be put to use right away. These unique learning opportunities are based on O'Reilly's ongoing commitment to connect people with the information they need, in the format they prefer: online, print, or in-person training and events.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

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