November 4, 2010
Conversion Optimization: The Art and Science of Converting Prospects to Customers--New from O'Reilly
Sebastopol, CA—How do you turn website visitors into customers? Conversion Optimization (O'Reilly Media, $34.99 USD) offers practical advice on how to persuade visitors to make a buying decision—without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.
"Ecommerce is the future of retail, yet too many ecommerce sites invest hundreds of thousands of dollars in building fancy websites that do not cater to visitors," says co-author Khalid Saleh (@khalidh). "For every 100 visitors to an ecommerce website, only two place an order. Our book is filled with case studies that explain the theory and practice of increasing conversion rates. Our readers will be able to take practical steps to start increasing their online revenue before they put the book down!"
Based on their broad experience in helping businesses attract online customers, Saleh and co-author Ayat Shukairy (@ayat) address every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract.
Conversion Optimization helps you:
- Explore case studies involving significant conversion rate improvements
- Walk through different stages of a sale and understand the value of each
- Understand your website visitors through persona creation
- Connect with potential customers and guide them toward a conversion
- Learn how to deal with FUDs—customer fears, uncertainties, and doubts
- Examine the path that visitors take from landing page to checkout
- Test any change you make against your original design
Saleh concludes, "There is not a single other activity more important to online businesses than generating revenue. Conversion optimization is at the heart of generating revenue. By following the theory and practice outlined in Conversion Optimization, readers will see significant increases in their online sales."
For a review copy or more information please email firstname.lastname@example.org. Please include your delivery address and contact information.
For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://oreilly.com/catalog/9781449377571
Publisher: O'Reilly Media
By Khalid Saleh, Ayat Shukairy
Print ISBN: 978-1-4493-7756-4
Ebook ISBN: 978-1-4493-7757-1
Print Price: $34.99
Ebook Price: $27.99
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