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November 16, 2010

Driving Technical Change: Why People on Your Team Don't Act on Good Ideas, and How to Convince Them They Should--New from Pragmatic Bookshelf

Driving Technical Change
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Raleigh, NC—If you work with people, and want them to accept your ideas, you need this book.

Finding cool languages, tools, or development techniques is easy—new ones are popping up every day. Convincing co-workers to adopt them is the hard part. The problem is political, and in political fights, logic doesn't win for logic's sake. Hard evidence of a superior solution is not enough. But that reality can be tough for programmers to overcome.

In Driving Technical Change: Why People on Your Team Don't Act on Good Ideas, and How to Convince Them They Should (Pragmatic Bookshelf, $32.95), Adobe software evangelist Terrence Ryan breaks down the patterns and types of resistance technologists face in many organizations.

You'll get a rich understanding of what blocks users from accepting your solutions. From that, you'll see techniques for dismantling their objections—without becoming some kind of technocratic Machiavelli.

You'll learn all about peoples' "resistance patterns." There's a pattern for each type of person resisting your technology, from The Uninformed to The Herd, The Cynic, The Burned, The Time Crunched, The Boss, and The Irrational. From there you'll discover battle-tested techniques for overcoming users' objections, and strategies that put it all together: the patterns of resistance and the techniques for winning buy-in.

In the end, change is a two-way street. In order to get your co-workers to stretch their technical skills, you'll have to stretch your soft skills. This book will help you make that stretch without compromising your resistance to playing politics. You can overcome resistance (however illogical) in a logical way.

For a review copy or more information please email pragprogpr@oreilly.com. Please include your delivery address and contact information.

About the Author

Terrence Ryan currently works as an Evangelist for Adobe Systems. He focuses on the promotion of ColdFusion, Flash, Flex and AIR. As an evangelist his job is to encourage people to try new tools and techniques. Before that, he spent ten years in higher education overseeing the work of a team of developers, running code reviews, pushing standards, and trying to convince co-workers to come around to new tools and techniques.

View Terrence Ryan's full profile page.

Additional Resources
For more information about the book, including: code, errata, discussions, full table of contents, excerpts from the book and more, see the catalog page for Driving Technical Change.

Driving Technical Change Driving Technical Change
Publisher: Pragmatic Bookshelf
By Terrence Ryan
Print ISBN: 9781934356609  
Pages: 200
Print Price: $32.95  
order@oreilly.com
1-800-998-9938
1-707-827-7000

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About Pragmatic Bookshelf
Pragmatic Bookshelf is an imprint of the Pragmatic Programmers, LLC. Our titles are distributed to bookstores internationally by O'Reilly Media.

The Pragmatic Bookshelf features books written by developers for developers. The titles continue the well-known Pragmatic Programmer style, and continue to garner awards and rave reviews. As development gets more and more difficult, the Pragmatic Programmers will be there with more titles and products to help programmers stay on top of their game.

About O'Reilly

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