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Press Release: October 21, 2010

Strata Conference: The Business of Data: Chairs Reveal Program and Registration Opens for new O'Reilly Event

Sebastopol, CA, October 21, 2010—An industrial revolution in data is changing the landscape of computing, infusing new layers of experience and understanding into our lives. Strata, the new O'Reilly Media conference, will explore the business of data February 1-3, 2011, at Hyatt Regency Santa Clara and Santa Clara Convention Center in Santa Clara, CA. Strata chairs Alistair Croll and Edd Dumbill have announced the program and early registration has opened.

The current explosion in data presents fresh opportunities, as well as the challenges of new technologies and skills. From big data to augmented reality and beyond, Strata will be at the center of the way computing changes and of the new ecosystem those changes will create for practitioners, enterprises, and individuals.

Featured speakers new to the Strata program include:

  • Amber Case, Founder, Geoloqi
  • Rod Smith, Vice President of IBM Emerging Internet Technologies
  • Abihshek Mehta, Managing Director, Bank of America
  • Bradford Cross, Co-founder and Head of Research, Flightcaster
  • Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
  • Hilary Mason, Lead Scientist,
  • Joseph Adler, Senior Data Scientist, LinkedIn
  • Simon Rogers, Datablog and Datastore Editor, The Guardian
  • Mike Olson, CEO, Cloudera
  • Ian White, CEO, Urban Mapping, Inc.
  • Toby Segaran, Software Engineer, Google
  • Jonathan Ellis, Co-founder, Riptano
  • Naomi Robbins, Founder, NBR
  • Abe Taha, VP Engineering, Karmasphere

Strata will provide three days of training, breakout sessions, and plenary discussions, as well as a Sponsor Pavilion showcasing the new data ecosystem.

Thomson Reuters, Gnip, and Pentaho are founding sponsors of Strata.

Early registration discounts apply until December 14, 2010 at:

For more information on Strata, visit:

Follow developing Strata news at:

Read the Strata Blog at:

Tweet this— Strata, new event about the Business of Data by @oreillymedia, reveals program and opens registration: #strataconf

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O'Reilly conferences bring together forward-thinking business and technology leaders, shaping ideas and influencing industries around the globe. For over 25 years, O'Reilly has facilitated the adoption of new and important technologies by the enterprise, putting emerging technologies on the map.

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