Press Release


Email. Email press release link

June 7, 2011

Marketing Fine Art Photography--New from Rocky Nook

Marketing Fine Art Photography

Request Review copy
Request Interview

Santa Barbara, CA—In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.

In Marketing Fine Art Photography (Rocky Nook, $44.95 USD), Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.

Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.

After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.

Topics include:

  • Defining fine art photography
  • Wholesale, retail, and consignment
  • Knowing your customer
  • Where to sell and how to price fine art
  • Fundamentals of marketing and salesmanship
  • Profitability and honesty in business
  • Packing and shipping fine art
  • Common marketing mistakes
  • The unique selling proposition (USP)

For a review copy or more information please email rockynookpr@oreilly.com. Please include your delivery address and contact information.

About the Author

Alain Briot is one of today's leading contemporary landscape photographers. Originally from Paris, France, he attended the Academie Nationale des Beaux Arts where he studied drawing and oil painting from 1977 to 1980. Briot then began his study of photography at the American Center in Paris.

After visiting the American Southwest, Briot became enthralled with the artistic potential this landscape afforded and in 1986 he relocated to the U.S. He began his study of photography at Northern Arizona University, earning his Bachelor's Degree in 1990 and his Master's Degree in Visual Communication in 1992.

From 1995 to 2002, Briot lived at Canyon de Chelly, Arizona, in the heart of the Navajo Nation. Living there allowed him to become intimately familiar with Native American arts and culture, which is evident in the frames and matting designs he uses.

Briot's goal is to create the most exciting and beautiful photographs possible. His equipment—be it cameras, software, etc.—is chosen for the ability to make this possible.

Alain Briot is a columnist on the highly respected Luminous Landscape website, and is a popular teacher of photography workshops. He currently lives and works in Phoenix, Arizona with his wife Natalie. Learn more about Alain at www.beautiful-landscape.com.

View Alain Briot's full profile page.

Additional Resources
For more information about the book, including table of contents, author bios, and cover graphic, see: http://oreilly.com/catalog/9781933952550

Marketing Fine Art Photography Marketing Fine Art Photography
Publisher: Rocky Nook
By Alain Briot
Print ISBN: 9781933952550  
Pages: 320
Print Price: $44.95  
order@oreilly.com
1-800-998-9938
1-707-827-7000

Request Review copy
Request Interview

About Rocky Nook
Rocky Nook's books are distributed internationally by O'Reilly Media.

Rocky Nook was founded in early 2006 in Santa Barbara, California, and is closely associated with dpunkt.verlag, a leading publisher of books on technology based in Heidelberg, Germany. The focus of Rocky Nook's publications is on digital photography and computing.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

Return to: O'Reilly Press Room

Recent Press Releases


8/4/14 O'Reilly Media Acquires Full Ownership of Safari Books Online
2/26/14 Solid Heralds the Merging of the Physical and Virtual Worlds
2/4/14 O'Reilly Media & Safari Books Online Donate Over $100 Million in Technology Education Resources to US K-12 Schools
12/3/13 Windows 8.1: The Missing Manual--New from O'Reilly Media
11/20/13 iPad: The Missing Manual, 6th Edition--New from O'Reilly

Press Release Archive »

Resources

Press Contacts

Corporate

Sara Winge
800/998-9938 x7109

Media Relations - North America

Sara Peyton
800/998-9938 x7118

Media Relations - Germany

Corina Pahrmann
+49-221-973160-22

Media Relations - Japan

Kenji Watari
+81-3-3356-5227

Media Relations - United Kingdom

Helen Coding
+44 (0)1252-721284

Media Relations - Conferences

Maureen Jennings
800/998-9938 x7083