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Press Release: February 23, 2012

The Developer's Code--New from Pragmatic Bookshelf: What Real Programmers Do

The Developer's Code

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Raleigh, NCThe Developer's Code isn't about the code you write, it's about the code you live by.

Even for great programmers, awesome coding chops aren't always enough to get through the toughest projects. The Developer's Code: What Real Programmers Do (Pragmatic Bookshelf, $29.00 USD) shares 50+ nuggets of wisdom to help veteran programmers reinvigorate their passion and give new programmers the guidance they need to get started. With this book, any programmer can think about their job in new and enlightened ways.

There are no trite superlatives here. Packed with lessons learned from more than a decade of software development experience, author Ka Wai Cheung takes you through the programming profession from nearly every angle to uncover ways of sustaining a healthy connection with your work.

You'll see how to stay productive even on the longest projects. You'll create a workflow that works with you, not against you. And you'll learn how to deal with clients whose goals don't align with your own. If you don't handle them just right, issues such as these can crush even the most seasoned, motivated developer. But with the right approach, you can transcend these common problems and become the professional developer you want to be.

Here you can find out:

  • Why many traditional approaches to process and development roles in this industry are wrong—and how to sniff them out.
  • Why you must always say "no" to the software pet project and open-ended timelines.
  • How to incorporate code generation into your development process, and why its benefits go far beyond just faster code output.
  • What to do when your client or end user disagrees with an approach you believe in.
  • How to pay your knowledge forward to future generations of programmers through teaching and evangelism.
If you're in this industry for the long run, you'll be coming back to this book again and again.

Available in epub, mobi, and PDF direct from the publisher and in paperback from fine bookstores worldwide.

What People are Saying

This is the next Pragmatic Programmer—a guide for the beginner, a reminder for the expert, and a wonderful chunk of wisdom about the craft (and life) of a developer.
Derek Sivers, founder of CD Baby, sivers.org

For a review copy or more information please email pragprogpr@oreilly.com. Please include your delivery address and contact information.

About the Author

Ka Wai Cheung is a developer, designer, and founding partner at We Are Mammoth, an award-winning team of web developers as passionate about approachability as they are about technology.

Ka Wai is also the co-author of Flash Application Design Solutions: The Flash Usability Handbook.

View Ka Wai Cheung's full profile page.

Additional Resources
For more information about the book, including: code, errata, discussions, full table of contents, excerpts from the book and more, see the catalog page for The Developer's Code: What Real Programmers Do.

The Developer's Code The Developer's Code
Publisher: Pragmatic Bookshelf
By Ka Wai Cheung
Print ISBN: 9781934356791  
Pages: 250
Print Price: $29.00  
order@oreilly.com
1-800-998-9938
1-707-827-7000

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About Pragmatic Bookshelf
Pragmatic Bookshelf is an imprint of the Pragmatic Programmers, LLC. Our titles are distributed to bookstores internationally by O'Reilly Media.

The Pragmatic Bookshelf features books written by developers for developers. The titles continue the well-known Pragmatic Programmer style, and continue to garner awards and rave reviews. As development gets more and more difficult, the Pragmatic Programmers will be there with more titles and products to help programmers stay on top of their game.

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