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From SEO/SEM to Dev and Design to Analysis and Marketing
Search Engine Optimization is an ongoing process--a complex, fast-paced field full of misconceptions. But mastery is within your grasp with SEO titles from oreilly.com. This week we're showcasing six titles, some of which you might find familiar, and a few that are brand new. We'd love for you to review any or all of them.
Dive deep into SEO/SEM:
The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin shares guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.
John I. Jerkovic's SEO Warrior lays out the nuts and bolts of search engine optimization (SEO) theory and search engine marketing (SEM) practices.
Build a search that works for you:
Enterprise Search by Martin White shows you how to plan and implement a managed search environment that meets the needs of your business and your employees.
Search Patterns by Peter Morville & Jeffery Callender prompted Irene Au, Director of User Experience at Google to state "It's the most comprehensive survey of designing effective search experiences I've seen."
Measure and engage your audience:
Mastering Search Analytics by Brent Chaters shows you how to use SEO and paid search as part of a comprehensive strategy—not just to improve your site's search rankings, but to attract the right people and increase your conversion rate.
Lean Analytics by Alistair Croll & Benjamin Yoskovitz lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond.
I'd be more than happy to supply you with print or ebook review copies of any of these titles—all I ask in return is that you spread the word far and wide. And if you happen to post about a book online, please drop me a line.
Adam Flaherty | Publicist, O'Reilly Media | 707.827.7262
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