Sebastopol, CA—Interested in learning more about data science to help you understand and solve your business problems now? A timely new O'Reilly title, Data Science for Business: What You Need to Know About Data Mining and Data-Analytic Thinking, can help.
Written by leading data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science and walks you through the "data-analytic thinking" necessary for extracting useful business value from the data you collect. Broad, deep, and accessible, this essential guide also helps you understand the many data-mining techniques in use today.
Based on a popular course Provost has taught at New York University over the past ten years, Data Science for Business illustrates important principles with compelling yet common, real-world problems.
"Data mining is a craft. As with many crafts, there is a well-defined process that can help to increase the likelihood of a successful result," explains Provost.
This comprehensive guide will help you:
- Understand how data science fits in your organization—and how you can use it for competitive advantage
- Treat data as a business asset that requires careful investment if you're to gain real value
- Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way
- Learn general concepts for actually extracting knowledge from data
- Apply data science principles when interviewing data science job candidates
"A must-read resource for anyone who is serious about embracing the opportunity of big data."
—Craig Vaughan, Global Vice President, SAP
"Data is the foundation of new waves of productivity growth, innovation, and richer customer insight. Only recently viewed broadly as a source of competitive advantage, dealing well with data is rapidly becoming table stakes to stay in the game. The authors' deep applied experience makes this a must read—a window into your competitor's strategy."
—Alan Murray, Serial Entrepreneur; Partner Coriolis Ventures
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