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November 13, 2000

Macromedia and O'Reilly Deliver Integrated, On-screen Development Reference Guide

Leading Code Reference Material Now Available On-Demand in New Macromedia Dreamweaver 4 and UltraDev Fireworks 4 Studio

DREAMWEAVER CONFERENCE, Monterey, CA-- Macromedia (NASDAQ: MACR) and O'Reilly & Associates today announced an exclusive, three-year agreement that embeds complete HTML, CSS, and JavaScript references from Dynamic HTML: The Definitive Reference by Danny Goodman, directly into the new Macromedia Dreamweaver 4 Fireworks 4 Studio and the new UltraDev 4 Fireworks 4 Studio (also announced today). This first-ever integration of a leading DHTML reference guide with the market-leading visual web development platform enables developers of all levels access to on-screen, on-demand help while they work, making hand-coding and visual development more comfortable and intuitive.

This embedded reference material helps emerging developers learn code by providing easily accessible information on any piece of code that the developer highlights in "code view" of the products. Developers can, for example, highlight a tag in their own code, click a button, and the reference material for that tag--including properties and browser compatibility--opens up in the O'Reilly window.

Experienced developers also benefit from being able to easily access code examples or track down browser compatability issues, enabling them to increase productivity and time to market by shortening design and development cycles.

"Integrating the gold standard in reference materials into the Dreamweaver Platform was a natural fit," said Kevin Lynch, president of Macromedia products. "The pace of web development requires our customers to learn as they go. By integrating O'Reilly content directly within our products, we aim to help emerging and experienced developers increase their productivity and enhance their skills."

"We're continually exploring new ways of providing vital information to those who need it," says Tim O'Reilly, founder and CEO of O'Reilly & Associates. "When Macromedia approached us with this idea, we were intrigued. It makes sense to make information about web development immediately available to Dreamweaver users. Macromedia has done a great job with the integration of Danny Goodman's material and the Dreamweaver products, and their million-plus Dreamweaver users will benefit."

Dreamweaver 4 and Dreamweaver UltraDev4 users will also have access to the advanced searching capabilities of O'Reilly's Safari, a web-based online book service, from within the new Macromedia products. O'Reilly's reference material will be translated in the French, German, and Japanese versions of the new products.

ABOUT MACROMEDIA

Macromedia is passionate about what the Web can be. Its award-winning products empower developers to provide the most engaging experiences on the Web, and enable more effective e-business. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 1,200 employees worldwide and is available on the Internet at www.macromedia.com.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

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