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Interviewing Users

How to Uncover Compelling Insights

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Description

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Reviews

On Aug 24 Andreas von Linden wrote: Interviewing Users by Steve Portigal, Rosenfeld Media
Steve Portigal is the founder of Portigal Consulting. Over the course of his career, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists.He is fascinated by the stuff of a culture – its products, companies, consumers,… Full Review  >

Rating: StarStarStarStarStar5.0

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