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Running Lean

Iterate from Plan A to a Plan That Works

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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.


On Jan 4 Andrew Shuping wrote: Running Lean with a plan
In today’s world of startups, popup business, and new fads in the work place it seems like a lot of folks are missing the basics. Namely that we’re not creating or marketing the right product. It’s great to have a cool new app that tells you the time in multiple languages, but is it worth the money to develop it? And will people want it? I remember in my hometown of about 34,000 a new business opened up that dealt exclusively with selling pool tables. No repairs or anything like that, just selling the tables. Needless to say it went out of business quickly and the owners likely could have gotten a lot from Ash’s book. While he sometimes states the obvious, conducting market research anyone?, he does a great job of explaining how to go about finding out what’s needed and creating a plan to get start or improve your place of work. Ash takes us through his process step by step by explaining how he used it to write this book. From the idea, to the testing, to the final publishing and marketing of the book, he shows us this process can make things work. Full Review  >

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