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Lean Customer Development

Building Products Your Customers Will Buy

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Description

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

Reviews

On Jan 14 Tom Gahagen wrote: Lean Customer Development Book Review
I think this book should be in the hands of every person in your organization who speaks with customers or develops products or features for them. Full Review  >

Rating: StarStarStarStarStar5.0

On Dec 31 Tushar Jain wrote: A Lean book on Customer Development
The book is not focused on any specific type of product--software or hardware or service but in general which make is valuable and will appeal to wider audience. My favorite chapter in the book is 'Who Should I Be Talking To?' where Cindy clearly outlines pathway to who, where, when, and how of potential customers interactions. Full Review  >

Rating: StarStarStarStarStar5.0

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