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Lean Customer Development

Building Products Your Customers Will Buy

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Description

How do you develop products that people will actually use and buy? Through a combination of open-ended interviewing and fast and flexible research techniques, this book provides rich insights that can take you beyond incremental improvements and to the "ah-ha!" moments that inspire truly great products.

Reviews

On Jan 14 Tom Gahagen wrote: Lean Customer Development Book Review
I think this book should be in the hands of every person in your organization who speaks with customers or develops products or features for them. Full Review  >

Rating: StarStarStarStarStar5.0

On Dec 31 Tushar Jain wrote: A Lean book on Customer Development
The book is not focused on any specific type of product--software or hardware or service but in general which make is valuable and will appeal to wider audience. My favorite chapter in the book is 'Who Should I Be Talking To?' where Cindy clearly outlines pathway to who, where, when, and how of potential customers interactions. Full Review  >

Rating: StarStarStarStarStar5.0

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