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Running Lean

Iterate from Plan A to a Plan That Works

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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.


On Jun 25 Mark McFadden wrote: My Review of Running Lean, 2nd Edition
Originally submitted at O'ReillyIterate from Plan A to a Plan That WorksRunning Lean, 2nd EditionRunning Lean, 2nd Edition ReviewBy m2web from Erlanger, KY on 6/24/20124out of 5Pros: Easy to understand, Concise, Accurate, Helpful examplesBest Uses: Novice, Expert, IntermediateDescribe Yourself: DeveloperThis book is a practical work that enables you to take… Full Review  >

Rating: StarStarStarStarStar4.0

On May 9 Rob Lambert wrote:
Full Review  >

Rating: StarStarStarStarStar4.0

On Mar 25 Rob Friesel wrote: Maurya shows how to apply the scientific method to your business model
Maurya writes lucidly about how to take your product/business idea and shape it; about how to organize your team to focus on The Problem and The Solution; about how to reach out to customers and interview them, to help them help you define the problem space; about how to pull out real information from those interviews and test releases, and learn real lessons instead of just confirming how great you think you are. The lessons of Running Lean help you to create a real solution for a real problem, and not just be a clever solution looking for the right problem. Full Review  >

Rating: StarStarStarStarStar3.0

On Mar 19 Tushar Jain wrote:
Full Review  >

Rating: StarStarStarStarStar4.0

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