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Win-Win Selling

Turning Customer Needs Into Sales

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Description

The Counselor approach to sales gives both buyer and seller a win. Relating, Discovering, Advocating and Supporting stages lead the way to measurable, sustainable success.

Reviews

On Sep 24 David Briddock wrote: a book that's as easy to read as it is informative
The approach discussed by Win-Win Selling takes the well known needs-fulfilment salesman scenario and extends it to the 'counselor evolution' model. This model is all about creating a close relationship, or even longterm partnership, between the salesman and the customer. Full Review  >

Rating: StarStarStarStarStar4.0

On Aug 28 Bea Kylene Jumarang wrote: This book is spot on when it comes to a good, ethical sale!
I think, overall, that practical and tips-based nature is what makes this book a winner. Instead of filling your head with too many concepts, it gives you a set of principles and processes that you can customize based on your needs. Full Review  >

Rating: StarStarStarStarStar5.0

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