February 01, 2005
Serious Ad Money for Blog
Well, there go the pay scales at Nick Denton's company...
Ad Age (reg req): Sony Pays $25,000 a Month for Gawker Blog. Sony Consumer Electronics e-Solutions Group is the exclusive sponsor for the launch of LifeHacker, a blog that goes live today about the software of personal gadgetry by Gawker Media, according to the online company. The deal, which also includes placements on Gizmodo, Gawker's earlier gadget title, will cost Sony in the range of $25,000 a month, according to a source close to the deal. The sponsorship runs for about three months.
I'm not nuts about the sole-sponsor ad model, but it's obviously going to be a wave of the future in personal journalism.
(Via Alan Mutter)