Media praise for The Myths of Innovation

"…Small, simple, powerful: an innovative book about innovation."
-- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things

"…insightful, inspiring, evocative, and just plain fun to read…it’s totally great."
-- John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC), current Chief of Confusion

"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn’t what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens. "
-- Guy Kawasaki, author of The Art of the Start

"Methodically and entertainingly dismantling the cliches that surround the process of innovation."
-- Scott Rosenberg, author of Dreaming in Code; cofounder of

"Will inspire you to come up with breakthrough ideas of your own."
-- Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."
-- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

"'Innovation' is a word that gets used so often in marketing hype that it seems to have lost its meaning. Scott Berkun sets out to reclaim the word and offer up a true definition in his book The Myths of Innovation. I found this book so compelling while reading it on my iPad that I ended up figuring out how to do highlighting as there were many points I wanted to remember and ponder.... Coming away from reading Myths, you should understand that innovation is hard work, it's not a single event, and your ideas build upon the ideas of others. In addition, what you think your idea is good for and what actually happens to it could be two entirely different things."
-- Thomas Duff, Duffbert's Random Musings

"This thought provoking book is one that will have you highlighting and making notes. If you’re looking for some motivation to finish a project or the courage to start one, this is a great book to read."
-- Krista, Style Epiphany

"Scott Berkun has written what's quite rare: a book about business and technology that’s also a very funny read."
-- Zoltan Hunt,

"Myths of Innovation is strongly recommended for anyone interested in innovation and creativity especially as it applies to practical applications."
-- Martin P. Wilson, Solidus,