Media praise for The Art of SEO

"Hype-free, data-rich and loaded with insight that's essential reading for anyone who needs a deep understanding of SEO."
-- Seth Godin, Author of We Are All Weird

"In your hands is a definitive collection of SEO knowledge from four leading practitioners of the art. This book is required reading for my company, and we're also recommending it to our clients."
-- Adam Audette, President, RKG

"Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm."
-- Sara Holoubek, CEO, Luminary Labs and SEMPO President 2009-2010

"In The Art of SEO, industry luminaries Stephan Spencer, Rand Fishkin, Eric Enge, and Jessie Stricchiola successfully translate their deep collective knowledge into a straightforward and engaging guide covering it all--fundamentals, advanced techniques, management strategies, and an array of useful tools and tips. It's required reading for anyone looking to maximize search engine traffic to their site."
-- Mark Kaufman, Associate Vice President, CNET Audience Development, CBS Interactive

"Businesses online face unprecedented competition for the time and dollars of consumers. The authors have captured their deep knowledge of patterns and best practices in search, and made it accessible to anyone with a stake in driving traffic and bottom-line results. This book is packed with information, yet still an easy read. It will take the mystery out of search engine marketing and empower you to build a successful business online. It is a must read for my team and I recommend it to anyone who is looking to grow their knowledge in this critical business competency."
-- Jeremiah Andrick, Senior Manager, Online Customer Acquisition, LogiTech

"Save years of learning with The Art of SEO! The book's content and strategies are sure to help your bottom line. Even if you're a seasoned online marketer, this book has tips and tricks for you!"
-- Mona Elesseily, Vice President of Online Marketing, Page Zero Media

"Roll up your sleeves, buckle your seat belt, and take your foot off the brake. You are about to go on a journey from the very basics to the very high-end, enterprise level, and then into the future of the art of SEO. These four authors have been involved in Internet marketing from the very start and have hands-on experience. These are not pundits in search of an audience but practitioners who have actually done the work, know how it’s done, and have the scars to prove it. This is a dynamite primer for the beginner and a valued resource for the expert. Clear, concise, and to the point, it may not make you laugh or make you cry, but it will make you smart and make you successful."
-- Jim Sterne, Producer of Emetrics Marketing Optimization Summit and Chairman of The Web Analytics Association

"The Art of SEO offers true ingredients for enduring results. This book provides vital tips, practical recommendations, and guardrails for anyone looking to achieve sustainable SEO success."
-- Michael Geneles, President, 87interactive

"With over 80% of Internet sessions starting with a search, you should be looking for ways to develop traffic from search engines. The Art of SEO is a book I continually recommend to beginners and more experienced marketers. This book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most important steps in planning and executing a top-flight program. The authors of this book are trusted individuals whose repeated, proven success working with SEO & Social Media marks them as leaders in the field. Easy to understand and well written, this book walks you through everything you need to understand to be successful with your own SEO campaigns. Read now, prosper now and later."
-- Duane Forrester, Author of How To Make Money With Your Blog & Turn Clicks Into Customers, SR Product Manager at Bing

"The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy-to-understand and action-oriented. When you are finished reading this book you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales and grow your business - this book lays the plan out for you. "
-- Joseph Kerschbaum, Vice President of Clix Marketing and author of Pay-Per-Click Search Engine Marketing: An Hour a Day

"An essential guide to best practices and cutting-edge tactics that belongs on the desk of all search marketing professionals."
-- Chris Sherman, Executive Editor, Search Engine Land

"If you only want one book, get this one. You can start from zero and become a SEO master in record time."
-- Hamlet Batista, Owner, Hamlet Batista Group, LLC

"Search engine optimization continues to evolve in exciting ways. This book provides one of the most comprehensive guides to planning and executing a full SEO strategy for any website. It will be an important reference for SEO professionals, business owners, and anyone who wants to succeed in the SEO field."
-- Khalid Saleh, CEO, INVESP

"This is a valuable and comprehensive treatment of fundamental and complex SEO topics. The authors intelligently cover an impressive array of diverse tactics and essential skills that range from practical to strategic. A section on testing provides process examples for research and analysis, an often-ignored requirement in an industry where the target is always moving. The Art of SEO is the kind of book that ends up highlighted, dog-eared, and coffee-stained."
-- Alex Bennert, Director of Search Strategy, Wall Street Journal

"There are no better guides through the world of SEO--the combined experience of these authors is unparalleled. I can't recommend highly enough that you buy this book."
-- Will Critchlow, Co-Founder, DISTILLED

"I recommend only excellent search books written by outstanding search experts. The Art of SEO easily clears that high standard and is a must-read for anyone serious about organic search success."
-- Mike Moran, Co-Author of Search Engine Marketing, Inc., Author of Do It Wrong Quickly

"An amazingly well-researched, comprehensive, and authoritative guide to SEO from some of the most well-respected experts in the industry...highly recommended for anyone involved in online marketing."
-- Ben Jesson, CEO and Co-Founder of Conversion Rate Experts

"Finally, a guide to the perplexing world of SEO by some of its most accomplished practitioners. The Art of SEO has become my bible of search. Full of clear examples, cutting-edge research, and smart marketing strategies, this is a fun read that can help get your site the search ranking it deserves."
-- Howie Jacobson, Author of Google Adwords For Dummies

"Written by some of the top minds in SEO!"
-- Danny Sullivan, editor-in-chief, & producer, SMX: Search Marketing Expo

"SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
-- Tony Hsieh, CEO,, Inc., and New York Times Best-Selling Author of Delivering Happiness

"The Art of War isn't about Chinese pottery, and The Art of SEO isn't a paint-by-numbers kit. This 600-page book is a comprehensive guide to search engine optimization strategies and tactics written by four SEO experts: Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. The chapters in the second edition on creating link-worthy content and link marketing as well as how social media and user data play a role in search results and ranking are must-reads for anyone interested in mastering search engine optimization."
-- Greg Jarboe, President of SEO-PR, and Author of YouTube and Video Marketing: An Hour a Day

"Collectively, Rand, Eric, Jessie, and Stephan know more about SEO than anyone else on the planet. You want to master SEO? Listen to this dream team!"
-- Avinash Kaushik, Author of Web Analytics 2.0 and Web Analytics: An Hour a Day

"If you’re looking to take your SEO knowledge to the next level, this book will certainly take you there and beyond."
-- Ellen Christian, Confessions of an Overworked Mom

"DO NOT BUY THIS BOOK. Please. I beg of you. If you compete with us or any of our clients, do not buy this book. It's become our go-to source for any- thing--and everything--we need to know about successful search engine optimization. 4 out of 5 marketers recommend this book in place of Ambien. The other one? He's laughing his way to the bank. "
-- Amy Africa, CEO, Eight By Eight

"The Art of SEO, Second Edition reads like an Ian Fleming novel; intriguing the reader with surprising insights and exciting new ideas...all while making SEO seem oh-so-sexy."
-- Sean Singleton, Search Marketing Manager, American Apparel

"Simply put...The Art of SEO is a smart book on Search Engine Optimization. Neatly laid out, comprehensive and clear...this edition explains the nuances of cutting edge tactics for improving your SEO efforts. I refer to it constantly."
-- Allen Weiss, CEO and Founder,

"My final thought on this book is that this is the best SEO book that I have read so far. I would highly recommend this book to anyone interested in SEO."
-- Michael Kim, Assistant Network Administrator

"Enge, Spencer, Fishkin and Stricchiola do it again! Thousands of people in the community of digital retail executives reference The Art of SEO as the number one resource to wrap their arms around the ever-changing, critical online marketing science (and art-form) that is search. It's 30+ years of experience jam-packed to help marketing, eCommerce and SEO practioners at all levels master search engine marketing. Bravo!"
-- Artemis Ebneyousef Berry, Senior Director,

"I have personally known and respected each author for many years, and this book is a superb collection of their collective wisdom for implementing SEO for your website. I trust the information presented in this book will help readers accomplish their traffic goals. You can never know too much about SEO in this ever-changing and competitive space. Read this book."
-- Bruce Clay, President, Bruce Clay, Inc.

"Anyone who wants to know how SEO really works must read The Art of SEO. This is a true reference work."
-- John Chow, Superblogger,

"The Art of SEO will give you the opportunity to learn from all the people who taught me what I know today. Whether you are a beginner or a seasoned veteran, this is the most informative resource on the search marketing industry. An extremely important read for the ever-growing and fast-paced online marketing world."
-- Tony Adam, SEO Program Manager at Yahoo!

"In an increasingly search-driven world, where the majority of all search engine traffic is driven by natural listings, implementing an effective SEO program is critical for leading brands. The Art of SEO is essential reading for advertisers who want to understand effective SEO strategy and execution to drive consumer engagement and response. This book will help advertisers win through SEO."
-- Nick Beil, Chief Executive Officer, Performics

"Watching a movie with my 16-year-old, we saw a detective in a library searching through Microfiche! (My daughter had no clue.) This was a sharp reminder of how far search has come in such a short period. No book has yet been written that so completely educates web marketers on this critical and rapidly advancing tool."
-- Chris Baggott, Co-Founder and CEO, Compendium Software, Co-Founder, Exacttarget

"You may know enough about search engine optimization to be dangerous, but The Art of SEO will make you formidable."
-- Chris Pirillo, Internet Entrepreneur,

"The Art of SEO is the perfect complement to the science of conversion optimization. This book is a must-read volume by four highly regarded industry veterans."
-- Bryan Eisenberg, New York Times Best-selling author of Call to Action & Always Be Testing

"This book covers everything an SEO needs to know. Not only a great introduction to the field, The Art of SEO encompasses the most current and most advanced strategies and tactics to deliver measurable results. Perhaps of even greater value, the reader is sure to glean insights into launching highly profitable SEO campaigns today and well into the future."
-- Richard Zwicky, Founder and President, Enquisite

"The Art of SEO is really about the science of SEO. This detailed and practical guide to SEO mastery, from a panel of all-star practitioners, will give you the edge. Get it before your competitors do!"
-- Tim Ash, CEO of, and author of best-selling Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

"There are no better names in the search marketing industry to write a book on the art of SEO than these four authors. Each author has gems of knowledge to share individually, and all of them teaming up to create a single book is like discovering a treasure."
-- Barry Schwartz, News Editor, Search Engine Land, and Editor for Search Engine Roundtable

"I've known and followed the authors for years, each a bona fide expert in their own right. Their collective wisdom in one book is truly a gift to the industry. This has to be the #1 'must-read' SEO book ever written."
-- Eric Ward, A.K.A. Link Moses

"This book dashed any thought I had of writing my own SEO book. The funny thing is, I am ecstatic because it is everything I could have hoped for--and more--for anyone interested in SEO. First, it was written by a veritable dream team of SEOs who are known as the best in class, and second, it is jam-packed with not just the golden rules of SEO but also some great tips and techniques that are sure to make this a desk-side reference for everyone."
-- Ross Dunn, CEO/Founder, Stepforth Web Marketing, Inc.

"The Art of SEO is a masterpiece in search engine optimization techniques. Whether you're technical or creative, whether a coder, a designer, a copy-writer, or a PR professional, you need this book."
-- Andy Beal, Co-Author of , Founder of Trackur, and Founder of Marketing Pilgrim

"The utmost compliments go to the team that pulled together The Art of SEO. As a professional educator, I can attest to the extreme difficulty of making SEO understandable and interesting. This is a must-read for every entrepreneur, marketer, and Internet professional to understand the fundamentals and importance of SEO to their business."
-- Aaron Kahlow, Founder, Online Marketing Summit

"The Art of SEO moves deftly from the search engine basics to the latest in cutting-edge tactics. The authors have distilled the breathtaking complexity of search ranking factors and SEO workflow into immediately usable information for practitioners. Until now, there has been no single definitive guide to recommend to newcomers in the field. Finally, it's here."
-- Andrew Goodman, Founder and Principal, Page Zero Media

"More than just a 'how to do SEO' book, The Art of SEO gives even the uninitiated a sense of the overall search industry, its technological importance, and an insider's view of how to strategically leverage search for marketing success. That being said, this is not a fluffy marketing book--it's a practical, tactical manual that should be required reading for anyone responsible for their company's web reputation. I was particularly impressed at how the book helps readers think more about valuing and leveraging a wide range of business assets that companies have already invested in and probably don't even realize it--and how to fully empower these assets to drive engagement and ultimately revenue. There's a reason why SEO remains a top priority for today's most successful companies."
-- Dana Todd, CMO of Newsforce and past chairperson of SEMPO (Search Engine Marketing Professional Organization)

"The Art of SEO provides the nuts and bolts of SEO and beyond. This book gives you the tools you need to grok and apply a wide range of strategies immediately--giving you the plans to build, and to remodel when necessary--and it assists with hammering and painting, too. SEO is more than just keywords, copy, and layout. The authors deftly guide you through the constantly evolving search engine landscape, in all its aspects. Does SEO permeate throughout everything you publish online? It should. Make each page, each word, each link count. It doesn't matter whether your site is for lead generation, sales, or reputation building. Every web master or marketeer needs a copy of this book on the shelf--or a stack of them to distribute to their team."
-- Kelly Goto, Founder and CEO, GOTOMEDIA

"Written by in-the-trenches practitioners, The Art of SEO is a well-written step-by-step guide providing sensible and practical advice on how to implement a successful SEO program. The authors have created a readable and straightforward guide filled with concise and easily adopted strategies and tactics any online business can use. I now have a great resource to recommend when people ask, 'Know any good books on SEO?'"
-- Debra Mastaler, President, Alliance-Link and The Link Spiel Blog

"An amazingly well-researched, comprehensive, and authoritative guide to SEO from some of the most well-respected experts in the industry; highly recommended for anyone involved in online marketing."
-- Ben Jesson, CEO and Co-Founder of Conversion Rate Experts

"In The Art of SEO, Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola have taken on the daunting task of compiling a comprehensive, step-by-step walk-through of what it takes to rank well on search. They go well beyond the usual tactical aspects, addressing fundamental challenges like understanding user intent, integrating an SEO culture within your organization, properly measuring success, and managing an SEO project. This is a deep, deep dive into the world of organic optimization, and you couldn't ask for better guides than Spencer, Fishkin, Enge, and Stricchiola. Clear a place on your desk, because this is going to be your SEO bible."
-- Gord Hotchkiss, President, Enquiro Search Solutions

"The Art of SEO will delight and inform the next generation of skilled SEO practitioners. The author lineup is the search industry equivalent of the classic musical supergroup--think the Crosby, Stills, Nash, Young of search."
-- David Szetela, Founder and CEO, Clix Marketing

"The disciplined and scientific practice of natural search engine optimization is critical to brand awareness and new customer acquisition. The Art of SEO has transformed what has historically been a misunderstood and mystical marketing strategy into an easy-to-comprehend, actionable guide to understanding and navigating the inner and outer workings of SEO."
-- Seth Besmertnik, CEO and Co-Founder of Conductor

"In The Art of SEO, these four industry leaders have left no stone unturned in their quest to deliver one of the ultimate resources on search engine optimization that has ever been published."
-- Chris Winfield, President and Co-Founder, 10E20

"The Art of SEO is an extraordinary book chock-full of the most current wisdom on the constantly changing world of search. This is the one resource you need to help you build a strong foundation for success with SEO."
-- Dana Vanden Heuvel, Founder and Chief Thought Leader at Marketingsavant

"There are no better guides through the world of SEO--the combined experience of these authors is unparalleled. I can't recommend highly enough that you buy this book."
-- Will Critchlow, Co-Founder, Distilled

"Regardless of whether you're a beginner or an expert search marketer, The Art of SEO delivers! From keyword research and search analytics to SEO tools and more!"
-- Ken Jurina, President and CEO, Epair

"Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm."
-- Sara Holoubek, Consultant and Columnist, and Sempo President Through April 2010

"This must-have book by industry heavyweights is a milestone. The material is convincing and compelling. Most important of all, the ideas make powerful strategies for successfully marketing sites online."
-- Disa Johnson, CEO, SearchReturn

"Finally, a guide to the perplexing world of SEO by some of its most accomplished practitioners. The Art of SEO has become my bible of search. Full of clear examples, cutting-edge research, and smart marketing strategies, this is a fun read that can help get your site the search ranking it deserves."
-- Howie Jacobson, Author of Adwords for Dummies

"Fantastic read! This is a must-read for anyone in our industry. This book is a veritable textbook, and almost certainly will become part of any curriculum on the subject."
-- Jeff Quipp, CEO, Search Engine People

"There is an art (and science) to search engine optimization. It's not always easy, it's not always obvious, and the results depend a lot on what the major search engines are tinkering with under their own hoods. Thankfully, there is a book like The Art of SEO to shine a light, give you some clues, and help you get ahead of your competitors."
-- Mitch Joel, President of Twist Image, and author of Six Pixels of Separation

"Presenting the inner mechanics of search engine optimization is a daunting task, and this book has accomplished it with flair. The book reveals the closely guarded secrets of optimizing websites in a straightforward, easy-to-understand format. If you ever wanted to unravel the mysteries of the most enigmatic discipline on the Internet, this is the book you want as your guide. This book is so comprehensive and well written, it just might put me out of a job."
-- Christine Churchhill, President, Keyrelevance

"Search is becoming increasingly important for marketers to understand. Businesses that don't include organic search as a core component to their marketing efforts risk being left behind as their competitors and their customers move forward. This book covers a lot of ground--it's full of stats, advice, and tools to equip marketers in their organic search efforts."
-- Vanessa Fox, Author of Marketing in the Age of Google

"This book has it all--SEO tactics, history, and articles to back up their writing (which are great for forwarding via email), combined with how to create and execute an SEO program. It's the ultimate reference guide for any SEO."
-- Jessica Bowman,

"Hype-free, data-rich and loaded with insight that's essential reading for anyone who needs a deep understanding of SEO."
--Seth Godin, Author of We Are All Weird