Media praise for The Social Media Marketing Book

"Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now. "
-- Ben Rothke,

"If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book."
-- T. Michael Testi,

"If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it."
-- Lisa Martin, Lisa Reviews

"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."
-- Thomas E. Weber, Smart Money

"... a quick and effective way to get familiar with all that constitutes social media today. "

"Overall, The Social Media Marketing Book serves as an overview of major social marketing sites and services, and provides a basic education for those looking to enter this new world. Think of Zarrella's text as a companion to the tome The New Community Rules — both would vastly help someone considering online promotion techniques. Perhaps nothing sums up social marketing rules better than Zarrella's words: "remember that the best promotion doesn't come from you, but from your fans." "
-- Kit O'Toole,

"The world of social media marketing is clearly explained, and graphically revealed in this handy detailed book by expert Dan Zarrella. "
-- Michael L. Kleper, The Kleper Report on Digital Publishing

"In my opinion the book has achieved its objective of teaching the reader everything they need to know about social media in order to pick the right tools and get started, and it offers good value for money."
-- George Williams, MBCS CITP, BCS

"Whether you’re a seasoned pro or new to the social web, Zarrella’s The Social Media Marketing Book will lift you out of the social media quagmire and turn you into a masterful online marketer."
-- Dominique James, San Francisco Book Review

"...this is a pick any business library should have."
-- James A. Cox, California Bookwatch: The Business Shelf

"The information provided is concise, free of jargon and with practical suggestions..."
-- Jj Kwashnak, GoodReads

"If you're planning a social media marketing campaign then it'll be well worth your while reading this book."
-- Dave Cross,

"With more than 250 million active users on Facebook, 14 million on Twitter and claims of 100 million YouTube viewers per month, The Social Media Marketing Book is a must-have for your small business. "
-- Jennifer Clary, NICHE Magazine, Spring 2010

" was a refresher for the seasoned veteran and a nugget finder for the entry to mid-level person. "
-- Chris Miller, TheSocialNetworker

"Whether you need to learn about social media for marketing purposes, or for your personal understanding, The Social Media Marketing Book is a knowledgeable resource and an interesting read."
-- Linda Gonse, ORCOPUG, nibbles & bits, vol. 28 no.5 / may 2010

"My advice: if you're in charge of social media for your organization, buy a few copies and place around the executive suite for others to read. It's bound to help others recognize the opportunities (and challenges) in using social media for your organization's outreach."
-- Gray Craig,

"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."
--Thomas E. Weber, Smart Money