Media praise for Building a Successful Software Business

"O'Reilly & Associates recently released a new book: Building a Successful Software Business. But, of course, we all know how to do that, right? Produce the best product in a field, and it'll sell like hotcakes.

"Maybe. The computer market is more market than it is computer, and, no matter how good you are at what you code, it'll never sell by virtue only. Word of mouth didn't make DEC and Apple what they are today.

"This book was written for people that know how to code and design. It doesn't discuss making your GUI's more mousable and acquiring the newest object-oriented libraries, it rather addresses the business end of design and marketing.

"The book was written by Dave Radin, a veteran software-marketeer, and is full of references to the largest companies in the business -- how DEC targetted the right department, Microsoft cuts cost, and Apple gave up on the PC-portable world.

"I'm really impressed with this book. I don't read much of anything in its entirety, but I'll complete this one soon. And I plan to re-read and reference it when I actually _do_ get into the market, since I know it makes good sense.

"It's divided into four sections: Marketing strategies & tactics, Customer services, Financing the young/growing company, & Info for startup companies.

"I know there are a lot of you out there working for companies and running small businesses, too: it will be money well spent when you purchase this book."

--Mark R. Lindsey, South Georgia Digital Research Institute

"Once again, O'Reilly & Associates wanders off the beaten path and returns with a treasure. Dave Radin concentrates on the areas least understood (and cared about) by most software professionals but most important to business success: sales and marketing and finances.

"Having run an unsatisfying consulting and contracting business in the past, I can attest that this book is as useful to people involved in that area of software as to those wishing to develop and sell software.

"This book is very readable. It gets a bit redundant in places, but I'm sure some of us need to be reminded of some key issues. About all that's missing is a list of good references on legal and accounting issues. While Radin refers us to lawyers and accountants (most excellent advice), you can still read up on several areas to accelerate your learning curve. This is the best book of its type I have seen." --Miles O'Neal, Unix Review, April 1995

"...I really like this book and recommend it highly. The book provides practical advice about how to successfully create, market, sell, and support a software product. Even if you aren't selling software, this book is so packed with good information and insights into the software industry that anyone who owns a business, who wants to own a business, or who wants to understand software vendors should read it.

"I've read a number of business books in the past, and most took just one aspect of running a business, such as marketing, and described how to do that one aspect really well. Unfortunately, those books don't help you understand all the elements of running your own software business. Radin's how-to book includes everything from marketing to staffing to finding money.

"With Radin's book you don't need any other source for how to operate a software business. The book shows how to succeed without creating "chaos" and all that other mumbo-jumbo.

"But it's not entirely about a software business. Although it doesn't discuss my own company's business -- software consulting-- the book's insights into marketing and selling a software product still apply. I've been quoting the book to my partners in the past couple of weeks as we formulate our marketing direction for the next year. In fact, I think they're getting tired of hearing me talk about it." --Andy Feibus, Open Systems Today, February 1995