Media praise for Photoshop for the Web

"an excellent guide to using this high end graphics-program." --Dave Farrell. Arizona Daily Sun, March 12, 2000, Montgomery Advertiser, Knoxville News-Sentinel, Sunbury Item,

"With this guide you don't have to wade through a giant tome to find just the new features that pertain to Web images. It's all here in fantastic detaileI like that the color section gives extensive shots of "if you do this-you get this" this book does a superb job at what it was intended to do-use Photoshop for Web work. If you need to know how to use the new Web specific features of Photoshop than this book fits the bill to a T." --Joan Evans, Idea Design. March 2000

"an excellent book." --Elizabeth Zinkann, Sys Admin Magazine, April 2000

"This is an excellent book for anyone writing for the web." --The Vista PC journal, March 2000

"Aaland provides all the detail and range of use of the application with excellent examples and troubleshooting tips. Here is where you'll find all the answers to using this substantial program for sophisticated Web solutions - a constant resource for the professional." --Tony Reveaux, Film?Tape World, March 2000

"Perfect for Web masters who want to get the most out of Photoshop, which is easily the most popular software for creating the graphics for professional-looking Web sites it contains a wealth of information that intermediate to advanced users will find invaluable. It is well-written, easy to follow, and comes with plenty of hands-on examples to please ay Photoshop user." --Keith Schengili-Roberts, Computer Paper, March 2000

"an excellent guide to using this high-end graphics program." --Dave Farrell, Manchester, CT Journal Inquirer, March 7, 2000

"Gain insight into the new Web features of Adobe Photoshop 5.5 and ImageReady 2.0 with this well-written book that discusses, in detail, creating optimized and well-executed GIFs, JPEGs, background images, navigational icons, animations, and rollovers. This second edition of the highly regarded title stands to become just as popular." --Mike Caputo,, January 2000

"an excellent book covering that area (Photoshop for the Web). This book is so easy to read that I often have placed it on my night table to read a section as a pleasant attempt to learn a little more on the topic. I heartily recommend this book for anyone generating Web pages or processing photographs for display on a VDT." --Bill Marr, Charlotte Bytes, Jan 2000

PLEASE NOTE: These quotes and reviews are for the first edition.

"Thanks much for writing Photoshop for the Web. Your explanations are superior.... Your description of gif palettes was straightforward.... No other authors have... [been] able to achieve this sort of clarity. Write more books. You write em, I'll buy em." --Joseph Brightly

"I have been using Photoshop for the Web for over two months now and it became my daily work and play reference. As an architect working overseas, I am using the Web and e-mail to communicate with clients and consultants around the world. Very often using images more than words. Being able to produce and edit good quality, compact images is essential and Photoshop for the Web delivers. I particularly like the cookbook approach. Not being a multimedia artist/expert, this is the first book that gives me both -- ready to use recipes for successful product and enough information to experiment with and learn my own solutions. -Highly recommended!" --Amazon posting: Andrew H. Tarnowka from Cairo, Egypt, 7/19/98

"Crisp, clear, and phenomenal. Great recipes for maximizing your Photoshop grafiks for the Web. Cool tips and tricks from design experts." --Amazon posting: A reader from Bethesda, Maryland, USA, 7/16/98

"Intelligent, in-depth and timely information! Mr. Aaland has provided us with an excellent and very detailed analysis of using Photoshop to produce web pages. With the number of web sites doubling every 100 days, and every one of the 10 million + AOL subscribers having the ability to create their own web page, this is a must read book!" --Amazon posting: A reader from California, 06/26/98

"An all-purpose book to help you get the most out of Photoshop for your Web graphics. An excellent book. I recommend it highly." --Jennifer Kyrnin, HTML Guide Mining Co., July 1998

"Photoshop for the Web's byline says it all: Real-World Solutions for Web Designers. Within minutes of perusing Mikkel Aaland's book, I found exactly four new tricks that I immediately applied to improve my own website.
Photoshop for the Web reveals what top Web Designers do to get that little bit extra that sets their sites apart from the rest of the field. This book now rests on my most hallowed piece of real estate--on my desk next to my mouse." --Amazon posting: Wes G( from San Francisco, 07/27/98

"One of the most useful Photoshop books I've ever picked up...Photoshop for the Web is loaded with examples that provide clear step-by-step instructions for achieving certain effects." --Ebusiness Magazine, July 1998

"Aaland knows Photoshop inside out, and how to maximize it for Web creation...Photoshop for the Web is good value. I recommend this book for anyone wanting to make the most out of the 'photo' aspect in Photoshop." --John Nemerovski, My Mac Magazine, September 1998

"Most books on Photoshop devote one or two chapters to designing graphics for the Web, but the art and craft of using this image-creation software could fill its own book. To that end, O'Reilly comes to the rescue with Photoshop for the Web.

"The book is written by Mikkel Aaland, a photographer, writer and Web producer who knows more than a little about Web graphics. He interviewed many graphic artists behind such well-known Web sites as HotWired, C|Net, Discovery Channel and Second Story, and learned the many tips and tricks of their trade. This book is not merely a dry manual on how to use Photoshop, it's a detailed and well-written guide with advice from experienced users.

"There are plenty of neat tricks in this book for getting the best results using Photoshop for the Web. It includes tips on adaptive palettes, creating usable non-Web palette colors, and optimizing images for clarity and file size. It also has tricks derived wholly from experience with digital media. For example, most pictures taken with a digital camera look better by enhancing the blue filter (most digital cameras are weak in capturing blue). The book also looks at how to use Photoshop to automate the production of images for the Web, using Photoshop as a Web layout tool and avoiding color shifts when importing vector images. In short, Photoshop for the Web has plenty to keep Photoshop users interested.

"The steep price is largely due to the number of color illustrations (just under 90 examples) that accompany the text. Unfortunately for the `author, technology never stands still, and neither does Photoshop developer, Adobe. Shortly after the release of this book covering features found in Photoshop 3.0 and 4.0, Adobe launched Photoshop 5.0, which comes with new, Web-specific features.

"Despite this handicap, this book is well-written, easy to follow (even for a graphically challenged Photoshop novice like myself) and with plenty of hands-on examples, Photoshop for the Web is easily one of the best specialized computer books I've read this year. It is highly recommended for Photoshop users."

Rating: Information content: **** Readability: **** Intended for: Intermediate/Expert Overall Rating: ****

--By Keith Schengili-Roberts, TCP Online August 1998 Issue, Copyright 1998, Canada Computer Paper Inc.

"It's not about Photoshop 5, but this may still be one of the most useful Photoshop books I've ever picked up. Others have amazed me with complicated techniques and examples, but Photoshop for the Web is grounded. With the first chapter, it dives right in with byte-saving tips to help you reduce file size. Even discussion regarding program preferences and file size are filtered through the lens of 'what this means for your Web graphics.'

"Photoshop for the Web is loaded with examples that provide clear step-by-step instructions for achieving certain effects. A color insert in the middle contains well-annotated color samples; all others are black and white. In a book about graphics, black and white is almost always a minus, but the information in Photoshop for the Web is useful enough to make up for the lack of color.

"Sections on fixing photos, creating background tiles, Web type, and navigation graphics target the most common tasks of the Web designer and offer numerous tips, tricks, and workarounds that even seasoned Photoshop users may not know." --E Business Magazine

"Photoshop was not originally intended as a Web graphics development tool. It was meant to improve and modify photographs for print media. This book will help you optimize your Photoshop graphics for the Web, as well as teach you how to create more interesting graphics.

"Creating images for the Web is a constant struggle to reduce file size?
Photoshop for the Web will teach you how to: Turn off previews Avoid superfluous colors Create a browser-safe color swatch

"Once you have your preferences set, you'll be off and running to create great Web graphics, but that's just the first chapter of this book. Chapters two through six detail how to create great photos, GIFs, and JPEG images for use on your Web page.

"What you see on your monitor is usually a good approximation of what others will see on theirs?

"I love the chapter on laying out pages. When I do pages with lots of images, I like to layout the entire design in Photoshop so that I can see what it will look like. Then I take slices of the page to build a table that will recreate the page in HTML. (It is possible to do this in Macromedia Fireworks and build the HTML right there, but it's hard to learn Fireworks, and I already know Photoshop.)

"One of the best things I learned was how to create JPEG images that were really small. Because of the way that JPEGs compress images, if you apply a Gaussian blur over the entire image, it will create a smaller file size when compressed. This is well demonstrated in the full color center photos in the book which detail the same image with different effects to create a smaller file size." --Jennifer Kyrnin,