Design is about more than just making things more attractive. This chapter from Org Design for Design Orgs explores the true potential of design.
Design and Business
Design and the bottom line.
In an industry that is increasingly competitive, retaining talent has become a top priority for design leaders.
How Intuit changed the mindset, skill sets, and environment to help its designers spur on innovation.
Maximize your chances of making something people actually want by reading the first chapter from Design Sprint.
Read chapter 8 from Articulating Design Decisions to learn common ways of describing your design decisions when responding to stakeholders.
Read chapter 1 from UX Strategy and learn how to devise innovative digital products that people want.
Why it's more than UI and industrial design.
One of the most important principles for designers is having "strong ideas, loosely held." This philosophy allows teams with diverse backgrounds to tap into individual design intuition, bringing their unique points of view, but remaining open to change.
Jeff Gothelf, author of Lean UX, shares his points of view on how pragmatism anchored in your organization's unique reality trumps the purity of process doctrine.