The Last Mile of Analytics: Making the Leap from Platforms to Tools

The Last Mile of Analytics: Making the Leap from Platforms to Tools

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Here's the net takeaway: Businesses want insights from data they can translate into meaningful actions and real results. Software vendors are beginning to deliver a new generation of advanced analytics packages that address business issues directly. In this O'Reilly report, Mike Barlow reveals how this new user-friendly software is helping businesses go beyond data analysis and straight to decision-making—without requiring data science expertise or truckloads of cash.

How has advanced analytics progressed from lab project to commercial product so quickly? Through interviews with data analysts, you'll understand the role that machine learning plays in specialized analytics packages, and how this software alone can make decisions based on what’s likely to happen next. When you have these capabilities, you've reached "the last mile of analytics."

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Mike Barlow

Mike Barlow is an award-winning journalist, author and communications strategy consultant. Since launching his own firm, Cumulus Partners, he has represented major organizations in numerous industries.

Mike is coauthor of The Executive's Guide to Enterprise Social Media Strategy (Wiley, 2011) and Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers (Wiley, 2007).

He is also the writer of many articles, reports, and white papers on marketing strategy, marketing automation, customer intelligence, business performance management, collaborative social networking, cloud computing, and big data analytics.

Over the course of a long career, Mike was a reporter and editor at several respected suburban daily newspapers, including The Journal News and the Stamford Advocate. His feature stories and columns appeared regularly in The Los Angeles Times, Chicago Tribune, Miami Herald, Newsday and other major U.S. dailies.