Ode to a Polar Bear

What does Information Architecture mean to you?

Let us know, with your unique creative touch, and you could win a free pass to the O’Reilly Design Conference.

The winning Ode has been announced. Thanks to everyone who joined the contest!


O’Reilly Media released the first edition of Information Architecture, affectionately known as “the polar bear book,” in 1998. As described here, authors Peter Morville and Louis Rosenfeld were taken by surprise by the book’s success. Through two more editions, Information Architecture has remained a perennially popular title in the O’Reilly library.

This month we’re celebrating the release of the fourth edition, with Jorge Arango on the editorial team. Over the years we’ve discovered how much this book has meant to its readers, and we’d like to give you a chance to chime in, with a contest.