Badass

Making Users Awesome

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Learn how to shift the focus from making an awesome product to making an awesome user of that product. Kathy Sierra shares surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget.

By using techniques typically overlooked by even the most well-funded, well-staffed product teams, everyone on your team—product development, engineering, marketing, user experience, customer support—can contribute to making your users awesome.

Badass: Making Users Awesome

Read an Excerpt:

  • Find out why Half-a-Skill beats Half-Assed Skills
  • Get simplified rules for Deliberate Practice (worst name ever!)
  • Learn how to avoid “intermediate blues”
  • Discover what experts do differently than experienced non-experts
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What people are saying

“Kathy’s back and her new book is simple, brilliant, and useful. What else do you need to know?”

Seth Godin, Author, What To Do When It's Your Turn

“Your users will love you for reading this book and following Sierra’s advice.”

“A smart, fast read on how to make great products.”

Scott Berkun, author of The Myths of Innovation and Confessions of A Public Speaker

“Kathy Sierra wants you to understand this: If your users like themselves better when they use what you make, they’ll recommend it with a fervor money simply cannot buy. No one gets this more clearly than Sierra, and “Badass” is her way of helping you get it too.”

Clay Shirky, author of Here Comes Everybody and Cognitive Surplus

“Every once in a while, someone comes along who sees the world more clearly, and helps you to do the same. Every time I read Kathy Sierra, or hear her speak, I feel smarter, more thoughtful, and more caring. She has that gift of making everyone around her better. But what’s even more special, the “better” she helps you with is the ability to help other people get better! Genius!”

Tim O’Reilly, Founder and CEO of O’Reilly Media

“In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Believe it or not, many people don’t care how awesome your product is. Instead, they care about how awesome they are when they use your product. If you can tap into that motivation, you've got gold. This books shows you how.”

Daniel H. Pink, author of To Sell is Human and DRIVE

Kathy Sierra Photo

About Kathy Sierra

Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing educational games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she’s been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

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