The Art of SEO

Get your free preview now of Ch. 7: Content Marketing

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Lean Enterprise

“Hype-free, data-rich and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

Seth Godin, Author, We are All Weird

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Reviews of The Art of SEO (Theory in Practice) Third Edition

Hype-free, data-rich and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.

Seth Godin, Author, We are All Weird

Fundamentals, data, science and hard work will get you only so far. It is the artistry of SEO that can make you truly great. The backgrounds and experience of the SEO artists—Stephan, Eric and Jessie—is all but guaranteed to help you reach that next level. Read this book and take special note of what is the real art of SEO.

Todd Friesen, Director of SEO, Salesforce.com

Written by some of the top minds in SEO!

Danny Sullivan, Editor-in-Chief, searchengineland.com

This is the book to read on SEO, packed full of knowledge from beginner to expert to master.

Ramez Naam, former Relevance Group Program Manager, Bing, and author of Nexus

SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.

Tony Hsieh, CEO, Zappos.com, Inc.

After diving into the third edition of The Art of SEO, I felt like a gladiator armed with all the right knowledge and tools to take on the ever-changing world of SEO.

Ken Rutkowski, host of Business Rockstars radio show

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