5 tips for driving design thinking in a large organization
How user-centered design focused on user needs and delivery can bring about real change and still be respected in the boardroom.
Boardroom (source: G.zengin on Wikimedia Commons)
This is an excerpt from Ben Terrett’s video “The Difficulties of Driving Design Thinking in a Large Organization.” View the complete video on Safari.
Design has never been more important. Ben Terrett explains how design can help transform digital services and deliver real value, and what designers need to do to get heard in their organization.
