Julia Ko at Solid 2015
Julia Ko at Solid 2015 (source: O'Reilly)

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Many of the hardware creators we speak with come into their work through the enthusiast route: they start with an engineering problem they want to solve or a piece of technology they think is interesting, then look for an application that would support a business.

Julia Ko, our guest on this week’s episode of the Solid Podcast, started her company SurePod a very different way. She saw the business opportunity first, studying wholesale mobile contracts and the sales networks that distribute medical devices, and she developed a plan for a simplified mobile phone for older people. Only then did she learn the technical aspects of hardware production.

In this episode, we talk about Ko’s development as an entrepreneur, the challenge of creating a product for which you aren’t the target audience, and the best mobile phone carrier (Ko says it’s AT&T).

Related links from this episode:

Image on article and category pages via Dave S on Flickr.

Article image: Julia Ko at Solid 2015 (source: O'Reilly).