In this panel discussion, held at Target Open House in San Francisco, experts in the smart baby community discuss 21st-century parenting and offer advice for startups and connected-hardware innovators looking to enter the baby market. The panelists explore smart baby products—which can sense, learn, and predict—and they explain how Target buyers select products.


Steve Dunn, CEO, Munchkin
Chris Bruce, CEO, Sproutling
Nick Stark, Baby Buyer, Target
Rebecca Rothschild, Baby Buyer, Target


Kate Whitcomb, Growth & Innovation Lead, Target

Learn more about upcoming events at and follow us on Twitter at @OReillyHardware and @TargetOpenHouse.

This post is a collaboration between O'Reilly and Target. See our editorial statement of independence.

Article image: "Baby at Play" by Thomas Eakins, 1876 (source: Wikimedia Commons).