Ideas | Design

Insights, ideas, and tools for designing the future.

Flamig Farms.

Working backwards

Alan Cooper outlines his process for working backwards: Taking the time to ask the hard questions before wading into new territory.

Waveform.

Designing for Alexa

5 questions for Phillip Hunter: Designing voice interactions, deconstructing human behavior, and use cases for voice.

Balance.

Designing bots

5 questions for Desiree Garcia: Moving beyond building features and solutions to products and experiences.

Birds flock together.

Pair design

In this report, two seasoned advocates explain how pair design—the practice of having two designers work together on each aspect of a design project—works and what you need to implement it at your company.

Growing Hearts.

Growing a design team

5 questions for Alastair Simpson: Customer empathy, culture’s impact on design, and the power of saying “I don’t know.”

"Window on the City No. 3," by Robert Delaunay, 1911-12.

How to build great designers

5 questions for Ryan Noon: Why your company needs a maker space, finding inspiration out the window, and what designers and elite athletes have in common.