The Resurgence of C Programming

Do You Still Need to Write Code to Build Cool Machines?

The Resurgence of C Programming

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Although high-level languages such as Java and Python are popular choices among programmers, there’s a lot of renewed interest in the venerable C language. In this report, Mike Barlow examines how the widespread use of embedded software, and the emergence of the maker movement and open-source hardware, have led people back to the language that maps more efficiently to machine instructions.

Through interviews with a dozen technology leaders, educators, makers, and embedded software developers, you’ll learn about many examples that demonstrate C’s ubiquity, especially as the lines between software development and hardware design become less distinct. Embedded software developers who work on devices for Internet of Things find C/C++ indispensable, but so do people who tackle custom hardware projects with Arduino or Raspberry Pi.

Pick up a copy of this report and learn how C/C++ enables programmers to extract maximum performance from the underlying hardware resources—especially in situations where you need real-time performance.

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Mike Barlow

Mike Barlow is an award-winning journalist, author and communications strategy consultant. Since launching his own firm, Cumulus Partners, he has represented major organizations in numerous industries.

Mike is coauthor of The Executive's Guide to Enterprise Social Media Strategy (Wiley, 2011) and Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers (Wiley, 2007).

He is also the writer of many articles, reports, and white papers on marketing strategy, marketing automation, customer intelligence, business performance management, collaborative social networking, cloud computing, and big data analytics.

Over the course of a long career, Mike was a reporter and editor at several respected suburban daily newspapers, including The Journal News and the Stamford Advocate. His feature stories and columns appeared regularly in The Los Angeles Times, Chicago Tribune, Miami Herald, Newsday and other major U.S. dailies.