Promotional items can be a powerful way to get a game to stand out, but how much is too much? Video game journalist Jason Imms explains what promo items are okay to send, how to assess when and if it's appropriate to send freebies, and whether to send save files to help with coverage.

Learn more about marketing your game to get the attention of journalists and influencers, raise money and attention through crowdfunding, and capture the interest of the gamers you are targeting.

Article image: Screen from "Does it take more than a press release to get game journalists interested in a game?" (source: O'Reilly).