The good news is that psychologists who have spent a lot of time studying what motivates people have come up with some tried-and-true guidelines that can help you motivate anybody. Throughout this book I'll provide information on some key theories about motivation that you can use every day.
Motivation An incentive, an inducement, or a stimulus for action. A motivation is anything—verbal, physical, or psychological—that causes somebody to do something in response.
But no matter how much experts would like to find one key to motivating people, the truth is that individuals are motivated by different things, and what motivates each of us changes throughout our lives. So, using some combination of these theories ...