Think for a moment about Ebenezer Scrooge in the Dickens classic, A Christmas Carol. Remember when the Ghost of Christmas Past reminds him of the holiday parties his old employer used to throw? Scrooge grudgingly admits that even though they cost his employer only a few pounds, the happiness those parties brought the staff was immeasurable.
That's kind of how gifts work as motivators on the job. They don't have to cost a lot, but they say to employees that their management thinks of them as more than just workers. They show that the company pays attention to the employees when they go the extra mile and demonstrates that loyalty and hard work are valued.
Giving presents is not designed to be a substitute for ...