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10 Minute Guide to Motivating People by Nancy Stevenson

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Creativity Techniques

Okay, you've done what you can to examine your communications model, you've opened yourself up to change, and you generally support an environment that fosters innovation. Now, what specific techniques can you apply to get your people in a creative mood? First, let's take a look at what creativity is.

What Is Creativity?

At its most basic, creativity is simply the ability to create something. But most people add another element to this definition. The Blackwell Encyclopedia of Management, for example, defines creativity as "the generation of ideas or products that are both novel and appropriate."

The novelty in this definition relates to the originality or uniqueness of the idea. The use of the term appropriate refers to ...

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