Book Description
Sales—it's an everyday event and part of every business transaction a million+ times a day. Drawing upon extensive resources, ASTD has put together the fundamental elements of successful sales—the kind of success everyday business professionals can apply to create lasting relationships, productive business dealings, and successful bottom line results. Learn from the professionals how to develop a sales mindset, become an active listener, ask the right questions, be positive, and build trust with your clients—all traits of successful sales people.
Table of Contents
- Cover
- Praise for This Book
- About the 10 Steps Series
- Title Page
- Copyright page
- Content
- Preface
- Introduction
- Section 1: How to Be Effective
- Section 2: How to Be Efficient
- Section 3: How to Be a Trusted Advisor
- Conclusion
- Appendix A: Introduction to the World of Selling
- Appendix B: Top Ten Myths of Selling
- Appendix C: Recommended Reading
- Appendix D: Sales Terms You Should Know
- Appendix E: Answers to Ethics Case Studies
- References
- Index
- About the Author