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10 Steps to Successful Social Networking for Business by Darin E. Hartley

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STEP TWO

Identify Sales, Brand, and Organizational Value

The brand, operational, client, and organizational learning potential of using social networking is undeniable, and making a business case to use its power is easy. Whether you choose to build and launch a custom-built network or take a less radical approach, the benefits are substantial. Here are some initial actions to take:

images launch a blog about your company's products or services

set up a Facebook or MySpace ...

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