STEP SIX
Launch the Social Networking Initiative
This book provides strategies and tactics for getting your organization onboard for social networking. Once you obtain support from the organization, you need to build workforce commitment to use and support the social networking efforts.
The complexity or ease of the launch depends on the type of social networking system your organization decided to implement. If you chose to leverage off-the-shelf social networking such as Facebook, Twitter, or other popular consumer applications, the effort is clearly less complex than the ...
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