Step 6

Reinforce and Reward the Nonnegotiables


• Recognize accountability pitfalls.

• Determine the “gottas”—expectations you are willing to require.

• Ensure team members know where they stand.

• Demonstrate courage to reinforce expectations.

There’s rocky road ice cream, and then there’s steamed broccoli. Hiking through a redwood forest and thorny yard work. Shiny new lipstick and waxy dental floss. There’s employee engagement and accountability.

People often talk about engagement using romantic and idyllic terms. It’s something that is fun, exciting, and special. Heck, step 5 (the chapter on pull) was pretty darn magical and optimistic. There’s something about tapping into people’s hearts and minds that makes us melt with purpose-driven ...

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