RICHARD BRANSON’S TRANSFORMATION from being a successful music entrepreneur – who had launched a chain of record stores and a record label – to creating a global brand and becoming a multi-billionaire, started with his remarkable decision to start an airline.
Virgin Atlantic, launched in 1984, took timely advantage of the London(Gatwick)–Newark slot made available by the collapse of Laker Airways. Branson limited its potential losses by negotiating a one-year lease of a jumbo jet from Boeing and taking on staff on one-year contracts. Branson’s battle with British Airways over the route established him ...
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