100 Habits of Successful Graphic Designers

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Technological innovation has made it possible for designers to

work in ways that were once practically or financially out of

reach. Computer technology has expanded the capacities of

many designers, helping them to develop new skills and gain

experience in fields such as motion graphics, digital font devel-

opment, and video editing. It has also streamlined the way

designers and clients communicate, and it has provided design-

ers in different fields with a new mode of communication.

Although computer technology has clearly altered the

aesthetics and basic function of graphic design since the 1980s,

it is difficult to state where the computer fits on a list of tools

used by a designer because it seems to dominate so ruthlessly.

The designers we interviewed all acknowledged the change that

the computer has wrought on the field, but they were of very dif-

ferent minds as to its ultimate use.

All had opinions about “technology,” but not all of them

considered the computer to be the exhaustive definition of this

concept.

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Technology

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