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Technological innovation has made it possible for designers to
work in ways that were once practically or financially out of
reach. Computer technology has expanded the capacities of
many designers, helping them to develop new skills and gain
experience in fields such as motion graphics, digital font devel-
opment, and video editing. It has also streamlined the way
designers and clients communicate, and it has provided design-
ers in different fields with a new mode of communication.
Although computer technology has clearly altered the
aesthetics and basic function of graphic design since the 1980s,
it is difficult to state where the computer fits on a list of tools
used by a designer because it seems to dominate so ruthlessly.
The designers we interviewed all acknowledged the change that
the computer has wrought on the field, but they were of very dif-
ferent minds as to its ultimate use.
All had opinions about “technology,” but not all of them
considered the computer to be the exhaustive definition of this
concept.
6
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Technology
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15 15
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