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100 More Great Leadership Ideas by Jonathan Gifford

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CREATE FUN AND A LITTLE WEIRDNESS

 

The idea

To create happy customers, Zappos CEO Tony Hsieh believed that he needed to create happy sales staff. ‘Zappos sells shoes and apparel online,’ Hsieh told Inc. magazine, ‘but what distinguished us from our competitors was that we’d put our company culture above all else. We’d bet that by being good to our employees – for instance, by paying for 100 per cent of health care premiums, spending heavily on personal development, and giving ...

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