USE COMMON SENSE
Sara Blakely used common sense and had to work to launch her business because, as she says, ‘I didn’t know better.’ She had the idea for a new range of figure-trimming underwear, which she launched as Spanx. Blakely started out with $5,000 in savings, and still owns 100 per cent of her company, now worth $1 billion.
‘I had never taken a business course,’ said Blakely, ‘so I really didn’t know even how it was done. I didn’t realise that people went out and got tons of venture capital or raised all kinds ...