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100 More Great Leadership Ideas by Jonathan Gifford

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USE COMMON SENSE

 

The idea

Sara Blakely used common sense and had to work to launch her business because, as she says, ‘I didn’t know better.’ She had the idea for a new range of figure-trimming underwear, which she launched as Spanx. Blakely started out with $5,000 in savings, and still owns 100 per cent of her company, now worth $1 billion.

‘I had never taken a business course,’ said Blakely, ‘so I really didn’t know even how it was done. I didn’t realise that people went out and got tons of venture capital or raised all kinds ...

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