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100 More Great Leadership Ideas by Jonathan Gifford

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ENABLE CREATIVITY

 

The idea

W.L. Gore is famous as a company whose success is founded on creativity: the company discovered expanded polytetrafluoroethylene, a fluoropolymer with a number of remarkable properties; most of Gore’s products are based on this molecule. The company’s founder, Wilbert Gore, used to work at the chemicals giant, DuPont, where he was struck by two things: ‘communication really happens in the carpool’ – people only communicate properly ...

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