MAKE LOYALTY A WATCHWORD
Ursula Burns succeeded Anne Mulcahy as CEO of Xerox after Mulcahy’s dramatic turnaround of the company. While Xerox was still struggling, Burns, then a senior vice-president, received an offer of a highly paid role at another company. Mulcahy did the rounds of senior executives, asking them to stay with the company. ‘When there are no logical reasons to stay, it’s good to have some illogical ones,’ said Mulcahy. ‘Reasons like “I can’t abandon the ship” ...