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100 More Great Leadership Ideas by Jonathan Gifford

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PRAISE PEOPLE TO SUCCESS

 

The idea

Mary Kay Ash started her new company in 1963, selling skincare products at ‘home shows,’ using a team of independent sales representatives. This was not a new idea in itself; Ash’s innovation lay in her motivational methods. She set out to ‘praise people to success,’ believing that positive feedback, rewards and, above all, recognition, would motivate people to succeed.

‘Every August we have what we call Seminar,’ said Ash. ‘It’s ...

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