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100 More Great Leadership Ideas by Jonathan Gifford

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RECRUIT TO YOUR WEAKNESSES

 

The idea

Sara Blakely started her own business from scratch and with no outside capital, designing and successfully launching a range of women’s underwear that became known as ‘shapewear.’ Because she did it all herself in the early years, Blakely knew very well what she was good at and enjoyed, and what she found a burden and struggled with.

‘A lot of entrepreneurs end up getting ...

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